How the New Google Image Update Helps Increase Traffic To Your Content
Google Images has seen some significant updates over the past few months, with the most recent update removing the “View Image” button and Image Search function. This update has divided users of Google’s service, as it made searching and downloading images a slightly longer process than before.
While the previous update may have dismayed a good number of users, this new update enhances the Google Image experience by adding title tags to the images that they are looking for. This new update aims to not only provide additional information and context, but also allow users to explore and discover content that is related to the images that you are looking for.
The Update at a Glance
The new Google Images update is released for the Google mobile app and on mobile browsers, which is a sign that Google is shifting its focus on mobile search. This is a good sign for mobile users, as it points to websites improving their page performance on mobile formats.
Let us look into the update. When you search for images in Google Search, the title of the article that the image is posted on will appear.
This brings in a new dimension when doing image searches, as you not only look for images that you need, but also discover informative and insightful articles that may prove to be useful. This update may be simple at a glance, but it opens up more opportunities for different websites to gain more traffic.
Taking Advantage of the Update
With this new update, Google Images can now be used as another way to look for content. The best way to make your content searchable in Google Images is to optimize the alt text of your images, which simply involves adding keywords or relevant tags into your images. This will allow your images to be found on Google Images, and is an effective way to increase traffic.
This is a simple yet very impactful step that helps your rankings significantly, and with this new update, its importance has now been emphasized much more. This is a great way for more users to access your content, which helps in making your website more visible.
This is even more beneficial for articles with images such as infographics, charts, and graphs, as these types of images are some of the most sought after by users. Image link building is another solid approach that you can take, as these links would direct to other webpages within your website, which further increases traffic.
As simple as this update may be, this can be a potential game changer, as users would be able to instantly have an initial idea of what the webpage contains other than the images themselves. Being an update that is released on mobile first also means that Google is strongly pushing to optimize their websites and services for mobile devices. 2018 is another busy year for Google’s tools and services. With updates like the Google Speed coming in the next few months, expect more from the search engine giant.
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