Link building is one of the fundamental SEO strategies that professionals use to improve webpage visibility and increase web traffic. The strategies and techniques that make link building effective have been refined over the past few years, and despite some talks that it would not be as relevant as it was back then, it is still one element of SEO that keeps things running well.
While most people already know about the essential link building strategies, which we have discussed before, one aspect of link building that feels underutilized at times is image link building. This poses a different kind of challenge, as you would need different tools and techniques to make it all work. Here are some smart tips that you can use to get an advantage over the competition.
The use of infographics in certain posts on a webpage has been proven to be very effective as users see it as a more dynamic way of viewing the content of a web page. Different kinds data and information that users look for tend to look less attractive when posted on plain text, but with the help of infographics, you are guaranteed to boost up your page views and traffic.
The best way to take advantage of this is by capturing the interest of the user first through interesting and eye-catching topics. Research is the key to a great infographic, as your users would want reliable information, as a lot of infographics tend to be poorly researched. When people are looking for infographics, they are expecting statistics, important tips and advice, and even steps or instructions on how to do a certain activity or action.
Good design is also the key to a great infographic, as it will make your written content look better. It is best to use applications such as Adobe Photoshop to create the best results. Finally, make sure you promote your post, along with the right embed code and links. Attractive visuals help get more users, and infographics are no exception.
Social Media is your Friend
Social media has become one of the best ways to promote different kinds of content, from videos, web pages, and different kinds of images. Being visible on Google is already one important element, but being visible on social media is another. With millions of users in different social media sites, it is best to spread your coverage and reach the right people.
If you have a social media team, you can use social media tools such as Yoast SEO, which helps you share your posts in different social media platforms with a few clicks. You can also do some advanced scheduling on your posts, which allows you to post your images and content on time and on point.
It has been proven that more people tend to look at posts that have images or videos on social media, which is why image link building would be very effective on these platforms. While social media does not count in your SEO metrics, their influence helps more people look for you through constant sharing and reposting.
Take Advantage of Reverse Image Search
One of the best ways to look for the image source is by using Google’s reverse image search feature, as it helps track users to the link that it came from. Using reverse image is very simple, as you would only need to right-click on the image, and select the “Search Google for Image” option when you are using Google as your primary search engine.
Doing reverse image search will also help you see where the images of your competition are being posted, and see the other websites that post them as well. This would help you expand your link building campaign by looking for more prospects, and be able to look for the sites that already use your images. This will help you establish a solid link building relationship that would benefit both parties.
Optimize Your Image
All of the promotion and link building would not be able to work properly without proper image optimization. It would all start with the right file name, which means you have to insert the right keyword, along with the subject of the image.
The next step is to adjust the image size, as page loading times are a crucial factor in the overall user experience. There are many tools that can reduce image size while retaining the quality, and it is best to use it to your advantage. You can also make use of the source net attribute of the image, which will allow you to control the image size when being viewed on different devices. This can optimize both mobile and browser viewing, which helps the user experience. Through image optimization, you would be able to generate better image link building.
While it might be an uncanny strategy for some people, memes have become very marketable and helps websites and pages go viral for a good amount of time. There are many ways to create and edit your own meme, which includes Photoshop and Meme Generator. The best way to spread your memes is through social media, which would help you reach your target audience faster, and would help the image go viral.
Memes help generate links through constant sharing, reposting, and image hosting. This would help your website gain links around the internet, and be able to generate more traffic and visibility when they go viral.
Link building remains to play an important part in SEO, as it helps generate more leads and increase web traffic. Through the use of image link building, you would be guaranteed that you will be able to get better results, and have an edge against your competition.
If you have questions about link building and SEO, leave a comment below and let’s talk.