Google has become a solid business and marketing platform over the years, with numerous updates to tools such as Google My Business helping businesses establish their online presence. This has allowed us to optimize local SEO and help promote their brand and products accordingly.
Having an updated business profile appearing on search provides users with accurate information appearing on search snippets, thus driving more traffic altogether. Along with business information, products are another way to drive both traffic and sales, with an increasing number of users conducting transactions online. With the emergence of numerous e-commerce platforms and websites, the landscape has become increasingly competitive.
With more businesses aiming to promote their products and connect with their customers, Google has introduced two platforms that allow you to do just that. These two platforms are Google Merchant Center and Google Manufacturer Center, and here’s what we know so far about these platforms, and how they can impact your SEO strategy.
What’s the difference?
Google Merchant Center and Google Manufacturer are two different platforms that both aim to enhance the e-commerce experience and connect users to products. However, knowing which one of your business needs is crucial when it comes to maximizing these platforms.
Google Merchant Center is a platform that allows businesses to manage their website and be able to upload their product information in an efficient manner. The options that Google Merchant Center offers include Adwords and Analytics Support, product reviews, more accurate listings on Google Shopping, direct website listings, and local search support.
When it comes to promoting your products and uploading them into Google Shopping listings, the Merchant Center is the platform you should be using. Another benefit included is the ability to create shopping campaigns that can help promote specific products to the right audience, which is definitely a feature that will surely be highly utilized soon.
On the other hand, Google Manufacturer Center is a platform that allows companies to provide detailed product information to Google. Information quality and accuracy have become one of the most important concerns by Google over the past few years, with numerous websites experiencing ranking fluctuations due to low-quality content.
Manufacturer center allows you to input information such as Product description and name, measurements and statistics, and even production and legal codes. These pieces of information allow Google and users to know that you are providing them with trustworthy information that they can use to make a purchasing decision. The information will also be shown on other Google platforms, such as Google Shopping.
While these two platforms may be similar at a glance, both of them allow businesses to provide accurate information about their products and listings, which is not only a big plus for Google but also establish customer trust.
How it can help your SEO
As we have stated before, quality content is a big factor that drives in organic traffic to a well-optimized website. Google Merchant Center and Google Manufacturer Center both provide you with the platform to optimize your product listings, which not only show up in search results but also contain quality content. If Google My Business ensures that your business information and location is accurate and updated, Merchant Center and Manufacturer Center make sure that your products contain the right information and is presented well when searched.
These factors allow your business to be more searchable, allowing more organic traffic flowing into your website. Showing up on other Google platforms is also very beneficial, as it expands your online presence significantly. Overall, the main purpose of these platforms is to make sure that your products are presented in an organized manner, making it easier to search, providing users with the key elements that want to know about. The ability to create campaigns is also a definite plus, as it helps target the right audience, and gives you a promotion platform that is cost-effective.
Integration with other Google platforms also makes it very user-friendly and seamless when it comes to optimization. This ensures that you would be less likely to experience any compatibility issues, along with being able to monitor traffic and other activities.
While these two Google platforms are relatively new, both of them have the potential to help your business have a significant online presence through optimizing your product listings. This also helps level the playing field and allow smaller businesses to be able to promote and create campaigns that would help generate sales and meaningful connections. Brand loyalty and trust can also be improved, as you are sure that people looking at your products are receiving correct information that is beneficial for their decision as a buyer. When it comes to establishing your business online, utilizing these platforms will surely boost your SEO.
If you have questions and inquiries about business SEO and SEO in general, leave a comment below and let’s talk.