Well now that we know that the Google Panda update is no joke in the way it has affected high page rank websites and big brands, we need to be more cautious about how it can affect us. The question we need to ask ourselves now is how this new Panda algorithm will affect our linkbuilding.
Links will never be the same
Google’s Panda algorithm has uncovered shady linkbuilding methods such as JCPenney, Overstock.com, Forbes and more. It has also penalized low quality sites as well as spammy/scraper sites in their recent update. What does this mean for SEO specialists and linkbuilders?
Don’t stick to what Google deems as ‘low quality’ sites. Meaning now that they have penalized wisegeek, ezinearticles, mahalo, etcetera – don’t work yourself up anymore in trying to acquire links from those websites. For example, if you were someone who liked to go with article submission through ezinearticles for links back to your site, you have to think twice now that it has significantly dropped in ranking due to its reputation with Google as a low quality site.
Watch out for sites that are peppered with Google adsense, text links, or other advertising gimmicks.They are not really something that neither Google nor people would call ‘quality sites’. Get away from them.
Sites with little or no moderation are to be avoided as well. Especially if you can see your comment link approved immediately after you post it. Those sites are most probably the home of lots of outbound links and spam. You don’t want your link to be found anywhere near there.
How should you do your linkbuilding with the Panda update?
Well, there’s only one real authentic way to build links – create good, quality content that people love and will link to. Write your heart out. Be interested in people and in giving people the things they are interested in. Create videos that will get viral and create buzz. Linkbaiting is a great way to go and chances are, Google ain’t gonna penalize your unique content because of its value and authenticity.
Yes it’s a much slower route to take – but it’s what’s here to stay.