Link Placements

Link Placements

Where you place your link in your website is one of the most overlooked linkbuilding techniques of SEO specialists today. The importance of where your link exists in a page is critical. So what do you need to know about link placements?

This entry is part of the SEO Hacker School series: Linkbuilding Techniques

Usual parts of a webpage

  • Upper Body Content
  • Lower Body Content
  • Header
  • Footer
  • Sidebar

There will always be dispute about whether a site-wide link in a sidebar is better than just a single link from the content. In my personal opinion, having a site-wide link is good IF there are many pages from the linking site to you. But if there are few pages and there are lots of other outbound links in that specific sidebar, forget it.

The genius behind link placements

Google knows that people will put links in their sidebar, or that attribution links exists in the footer – such as WordPress links. Naturally, they devalue these links because they might not give any real value or reference to the website that they are pointing to.

Anatomy of A Webpage

Having links inside the body of the content is usually the link with importance and which gives reference to the website it points to. No webmaster just puts in links inside the body of the content without any relevance to the link they are pointing to. It makes the article ugly and it will disappoint the reader.

The best link placement

Arguably comes from the upper body of the content – with a good anchor text and a good, relevant body of text surrounding it.The body of the content is almost always crawled by the search engines. Being in the upper part of that body of content makes sure that your link is prioritized. The reason behind it is that Google’s search spider crawls the code from top to bottom.

The worst link placement

Well, it’s not really the worst. But since we have a limited 5-category choice, the link placement that supposedly has the ‘worst’ value is links from the footer. In most cases, footer links are placed there for the company who helped developed the website. In which case, it is not really relevant for readers and users.

What you have to do

So in looking for a link, make sure that you suggest to the webmaster (whom you’re getting a link from) to place your link somewhere in the header, or upper body of the content rather than on the sidebar (or worse, in the footer). Being mindful of your link placements can take you a long way because the value of the link varies depending on where your link exists in the webpage.

Tips for Keeps: You can apply this knowledge immediately as you interlink your own site. Make sure that you put in links inside the content – on the upper parts if you can.

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  • Thanks for sharing this Sean.
    I personally have been noticing a trend: if you build links too quickly to your website, it won’t rank well. But if you only build a handful of rich anchor text links each month, your rankings will start shooting up.

    So my strategy with building links, even for the most competitive terms, is to only build 5 to 10 rich anchor text links. And out of those links 2 to 4 may contain the anchor text I am trying to rank for while the others will contain variations of the term.

    • That’s a good strategy – I’m assuming you’re doing it right Aliosha. Keep it up!

  • Anon

    great article placement of good anchor texts really helps to build a website traffic well

  • It is true that many people do not give importance to the location of the links, the links are really useful are those within the content as you say, and it is these for which you have to work more.
    Thanks for the article.

  • Daniel

    This is no doubt very evident as we have all noticed Wikipedia has used this content link strategy for many years and they have never dropped from the SERPS. In the context of link placement, Google has always prioritized links that appear on the very top of the page, similar links that come next will be devalued and wouldn’t be of any importance. So that’s right spiders crawl from top to bottom, in any instance that a link appears twice or multiple times in a page wouldn’t have any value except for the first link that the spider crawls.

  • Rayna Remondini

    Even though this advice sounds elementary, you’d be surprised how many “webmasters” overlook and complicate matters. I for one, continue to refresh my brain with SEO basics because they’re the foundation from which we build. I second Daniel’s comments (above) and have a few points of my own to add:


  • Lee

    thanks for the tip.

  • Thanks for this post Sean.Didn’t knew that Links in footer are practically useless

  • Anon

    Hi Sean,
    Takes practice to get accustomed to writing with the laying of the links as you say. I will try. Thanks.

  • Hi Sean

    When I first started my blog. I use to do a lot of Article Marketing with a related anchor text link back to whatever blog post that I had written. But since the recent changes on Google. I have started to concentrate more on internal link building, rather than external linking to other websites

  • Very useful information, as always, Sean. Thanks!

  • After I read this it was so obvious that google would rank links differently depending on where they are placed but I never would have even given it a thought until pointing it out.


    • Hi Dave,
      Glad that this article cleared things out for you. I assume that you now know where to place your links?

  • Michael Muselík