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Live video streaming on the internet has been around for a long time, with some of the first attempts being done during the 90s. As the technology improved over the years, it has become another key element in the internet user experience. At present, numerous websites and platforms have utilized it to full effect, resulting to high viewership numbers and traffic.
With sites like YouTube, Twitch, and Facebook taking live video to a much wider audience, it has become a platform in which brands can use to grow their audience and increase traffic. This is a good sign for businesses using SEO for their websites, as it gives them more opportunities for more users to discover their products and services. With that in mind, here is how live video streaming would do wonders for your SEO strategy.
Increase interest and brand authority
Live internet video streaming on the internet has crossed different platforms, and has been done by so many companies, businesses, and organizations. Some of these include news sites, sports teams and associations, gaming sites, and even famous celebrities. Live video streaming helps pique the interest the audience, which in turn would help attract an even larger number of viewers.
Some of the most popular live videos are related to gaming, news, music, and video reviews. This shows that users are watching more when it is about something that interests them. Being able to do live videos also make your brand look better and unique, as you are able to help set your brand apart from the competition. There aren’t that many businesses using live videos, which means that it is something that your business can capitalize on to increase your traffic.
Find your audience on the right platforms
With the abundance of video streaming platforms available on the internet, it is best to pick the right platform where you will be able to reach the most number of viewers. With YouTube being the most popular video streaming site worldwide, it is no surprise that more promotion and Youtube SEO efforts have been done on the platform. While most businesses focus on Facebook and YouTube when it comes to streaming their live videos, but trying out other video streaming sites like Vimeo can also help you reach more users. It is best to do some research on what social media network you can find your audience to be able to reach the most people.
Social Media Promotion
Social media is one of the most popular platforms on the internet, with millions of people logged in on a daily basis. With Facebook, Twitter, and Instagram having a live video option for their users, social media has now made it easier for everyone to create live videos. This convenience makes it a budget-friendly way of promoting your brand or business.
With the high amount of live videos active on Facebook, the website created a Live Video page where you can access all the videos across the world. This means that having a live video can help you tap not only a large local audience, but also an international one. Broadcasting your live video means broadcasting it to the rest of the world.
One of the best things about live video streaming is the ability to interact with your audience in real time. Live videos have a live chat in which users get to post their comments and messages for the audience to see. This lets them ask some questions related to the video feed. For example, when a website posts a live video about a product review or creates a discussion, users would be able to instantly send in their questions that will be able to get quick responses.
These kinds of interactions help create a better image for your brand and help increase audience trust. These factors are very important for SEO, as this can affect the amount of traffic that your website receives on a regular basis. Good and healthy interaction is always valuable when it comes to growing your brand, and live videos give you the platform to get it done.
Capitalizing on Events
Most live videos happen during important events, such as parties and celebrations, sports events, and even concerts. When it comes to these events, it is best to capitalize on them, as this is the time in which traffic and audience interest would be at its highest. Holidays are the best example of this, as numerous brands post live videos for promotions, while some post to celebrate with the rest of the world. Live videos keep your audience updated on the various activities, products, and events that are happening with your brand. When it comes to marketing your product, important events and celebrations are the best time to promote them.
How to Optimize Live Video
Like regular online videos, you can optimize your live videos to make them easier to search on their respective sites. Here are some things you should keep in mind.
- Always add the keyword to the title of the video. Hashtags are also helpful for sites like Instagram and Twitter.
- Add links to your website, so that your audience would be able to access your website to get more information about your brand.
- Spread the word that you will be doing a live video event by sharing it across various social media platforms. This will build up anticipation for the event, ensure that you have a steady number of users watching.
- Use quality equipment when recording. Your audience will not enjoy watching videos that are blurry or have poor audio, which is why it is best to invest in good equipment.
- Deliver quality content to your audience. Your audience will expect something that would be worth their time, which is why it is best to lay your content down well. Maintaining audience interest throughout the video is crucial in keeping the traffic high.
Live video streaming has improved over the years, with a better internet connection and more video platforms. With businesses and brands becoming more competitive, it is best to find a way to stand out. With the ability to capture moments live on camera for everyone to see, live video is an invaluable platform that can help a business grow.
If you have questions about social media optimization or SEO in general, leave a comment below and let’s talk.