Mininet Creation


One of the best and most manipulative ways that you can clean a bad reputation using Online Reputation Management is through creating a mininet. This process takes a lot of time and is not really easy – but if you do it right, it pays off.

Not a Linkwheel

A mininet is a series of websites under your full control – independent blogsites that are not in the same Class-C IP – which is linked to each other in a ‘natural way’ and are at least vertically relevant with each other but have the same target keywords.

The keywords that you are trying to clean.

Class C IP Clarification

Class-C is a segment in an IP address. Take this IP as an example: 192.168.324.33 – The third segment number (324) is the C segment. The segments are classed as A,B,C,D. Meaning 192 is segment A. 168 is segment B. And 33 is segment D.

It all starts with

A website – and you need a handful. At least 5 websites in order to create a ‘mininet’. I know, this ain’t really white-hat but it ain’t really SEO either. This is Online Reputation Management and things are pretty different. It’s 10 times more work than SEO.

Not to worry, all methods and techniques that will be applied to the mininet SHOULD be white hat methods. Otherwise, your mininet will be at risk. You don’t want that.

9 Steps to Set it up

  1. Buy the website – try to get a domain name that has your target ORM keywords in.
  2. Put those ORM Keywords in the Site title / Site name.
  3. Create a different design for each one – different template and preferably different coding structure or language.
  4. Start populating it with good content.
  5. Let it age – like wine. Well, maybe not that long.
  6. Drive in traffic thru social media, blogs, search, PPC, and what have you.
  7. Interlink the mininet sites with each other – make sure that your visitors are led to the other mininet sites.
  8. Link out to all your social media profiles from these mininet sites (Social Media Reputation Management)
  9. Create more content and let it age some more until they push the bad reputations down.

It’s an investment

Great articles for 5 different websites don’t come cheap. You really have to invest in the content that you are going to put in the mininet. Interlinking these content with each other ain’t an easy job too.

Getting websites that are not in the same Class-C IP is also not a joke. That means you can’t just put them in a reseller account. You have to get them from different webhosts which use different Class-C IPs in order to successfully pull this off.

A mininet in the same Class-C IP is next to useless.

Tips for keeps: If you want to secure your brand – do a mininet now. It’s also one of the best prevention methods there is.

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  • These site groupings have highly targeted keywords and when these are linked together it can project natural linking and ultimately get a good search engine ranking for the sites.

    It isn’t a hard thing to do because with sense, effort, and patience done on the implementation of strategies. At same time, be cautious as Google is hunting down “unnatural” link building efforts.

  • Rojer

    Looks lengthy and harder too!

  • Hi Sean, I have to confess I had not heard of a Mininet before. This is clearly serious stuff only for those with a lot to gain my restoring their reputation. I have enough issues just feeding quality content to one blog let alone 4 websites! Your article assumes your readers know what a Class C IP is and how to determine what it is. For those that don’t, maybe you could enlighten us in a reply to this comment. Cheers

    • Class-C in an IP address is the 192.168.324.33
      The third segment number (324) is the C segment.
      For further knowledge, the segments are classed as A,B,C,D
      Meaning 192 is segment A
      168 is segment B
      and 33 is segment D

  • tinafreysd

    Identify possible dangers to your company’s reputation. The media loves controversial stories and covering mistakes made by large businesses, but issues like worker strikes can also harm your reputation. Pay attention to national industry news stories, because the local media will often do a regional story that could put your business in the hot seat..

  • Benn

    That seems to be a very tedious process; hopefully, it will be able to achieve what it preaches to be able to do.

  • this is a great website sir Sean .. i can used this blog as one of my guides creating a good blog. anyway im the one student in the convention yesterday sir.. the one ask you ” pano maging okay ulit yong na penalize na blog article or blog ” hmm..

    thanks sir Sean for good and awesome lectures.

    • Always a pleasure Xany! Thanks for the question – it was a good one.

  • James Likon

    You should take a look at Repumatic. It’s a really good way to automate a lot of the stuff you’re talking about and it doesn’t cost a dime.

  • Brendan Egan

    thank you for the information… its really helpful, especially the step by step guide . It is really simple to use. this Mininet Creation Tip is very effective which i was looking for.

    – Brendan Egan

  • Cool! i must apply this, thank you for sharing this techniques for everyone.

  • Oye

    This is a good overview of a mininet (or what I call a private network). For a more advanced mininet, you may want to consider a couple of things to obscure the fact that all the sites are owned by the same person – or at least create some plausible deniability. These are: 1) private registration on the domains and 2) no common “footprints” between sites, including the use of different CMSs as a basic one.

  • I think the whole point of Panda is to catch Linkwheels and Mininets. The more you think about it, the more it makes sence to Google to scramble things. Make you pay to play.

  • référencement

    Mininets are the future of SEO !
    Thanks for this great article ;-)

  • Sean, you have outlined a difficult, but reasonable way to build one’s reputation online. I hadn’t heard of the term “mininet” before, but I think you have coined a good phrase. There are no short cuts to a good site, but if you put the time and effort into the work, then you can come away with a mininet that you’ll be proud of.