Search Goes Global: A Look Into Search Engines Around the World
SEO is a rapidly growing industry that has gone global over the past few years, with various businesses and websites looking for the best SEO services to help improve their visibility and branding. The rise of SEO has put search engines into a bigger spotlight, as it is seen as a tool that not only provides reliable and quality information but also helps users search for the best products and services available locally and internationally.
While Google remains as the most widely-used search engine in the world, with over billions of search results being generated by the engine daily, there are a number of search engines that have become prominent in certain parts of the world as well. While these search engines have yet to reach the heights that Google has achieved over the past few years, these search engines have gained a strong following in their respective countries. Here is a look at some of the biggest search engines after Google.
Baidu
The largest search engine in China, Baidu also has the largest online presence in the country. With a population of over 1.3 billion people, this makes the search engine one of the largest in the world as well. Like Google, Baidu Inc. offers more than search engines, as they offer different services, such as mobile app development, a dedicated app store, and even AI systems for various services.
At a glance, the search engine itself looks similar to Google and even offers similar features such as a map service, cloud data storage, and even image hosting. Like Google, the company has become a highly profitable tech giant and has even established partnerships with some of the largest technology and automotive companies. With its status as the second largest search engine in the world, Baidu looks to make its own mark in search and technology and compete with Google in the near future.
Yandex
If Baidu has an established online search presence in China, Yandex meanwhile, has an established presence in Russia and territories nearby. Like Google and Baidu, Yandex is a large technology company that offers more than search, as they also provide AI services to various companies, which is one of their top services.
Looking at the search engine itself, Yandex has a similar layout to Google. Other than search, Yandex also provides image hosting, video streaming, a map service, and even a translation tool similar to Google translate. When it comes to user experience, Yandex is one of the more robust search engines out there, with an interface that is easy to navigate, along with other useful features that make it an effective search engine.
Bing
One of Google’s most significant competitors in the United States, Bing is the second largest search engine in the country. While it may have similar features that its competitors have, there are still some stand-out features that set it apart. For example, you can save search results that you want to go back to. There’s also a Rewards feature, which allows users to earn points by using services from Bing, which can be converted to purchase various products or receive discounts.
While the search engine may be a distant second to its stateside competitor, Bing is still one of the most popular search engines, with some digital marketing companies creating strategies to optimize websites for the search engine.
The largest search engine in Korea, Naver is also the company that manages LINE, which is one of the most popular messaging applications in Asia. Like the search engines on this list, Naver provides similar features to Google. While its interface may not be as clean and smooth as its competitors, Naver users are able to see trending news and videos, along with a shopping page and trending posts.
Naver’s features allow it to become a viable media platform that can stream music and video, such as TV dramas and cartoons. While its presence may not be as large compared to its regional neighbor, Naver is a search engine that is growing into one of the largest in Asia.
DuckDuckGo
Seen as an alternative to Google, DuckDuckGo provides users with a search engine that is safer and offers more privacy. Unlike other search engines, DuckDuckGo does not track its user’s search queries, which means that there is more privacy for users when using it.
The interface is clean and simple, and along with standard web search, you can also access images, videos, and news related to your search terms. There is also a Meanings feature, which acts as a glossary which provides you with a definition of terms related to your search query. If you are looking to do online search privately, this is the search engine for you.
Key Takeaway
Search has truly gone international, as evidenced by the growing number of search engines in different parts of the world. While Google may still be the undisputed king of search worldwide, it is worth looking at these search engines to see that search has become more diversified and varied in different countries. SEO is a growing industry and seeing more and more search engines is definite proof of that.
If you have questions and inquiries about search engines and SEO in general, leave a comment below and let’s talk.
