How to Get Your Products on Google’s SERP Feature: Popular Products
When you search for something on Google, the results page isn’t just a list of blue links anymore. It’s a rich display with images, ratings, and extra information that helps you find what you need faster. These additions are called SERP features. One of the most useful of these is SERP Features: Popular Products, which helps shoppers make better decisions online.
What Are SERP Features: Popular Products?
Imagine you’re looking for a new gadget or a specific item for your hobby. Instead of just seeing plain links to different online stores, you might notice a special section that pops up right on the Google results page. This section stands out because it showcases a collection of products from various websites all in one place. It usually includes eye-catching images, price comparisons, star ratings, and sometimes even brief product descriptions. This helpful feature is called “Popular Products,” and it’s designed to make online shopping easier by letting you compare options at a glance without clicking through multiple sites.
This is how it looks like:
How This Feature Works
Google creates this feature by gathering detailed information from many online shops and product listings. The goal is to give you a broad range of options in one convenient spot. Google wants to offer you a quick summary of what’s available and what other buyers think about these items. This saves you a lot of time by reducing the need to visit many different websites for comparison.
Why Should You Care About the Popular Products SERP Feature?
If you own an online business that sells products, this particular SERP feature is incredibly important for you. Getting your products to show up here can significantly boost your online visibility and drive more visitors to your store. Think of it as getting a prime spot in a busy online marketplace.
Boosting Visibility and Website Traffic
When your product listing appears in the Popular Products section, it’s placed directly in front of people who are actively looking to buy. For example, someone searching for “best mechanical keyboard” is usually ready to make a purchase. If your product is featured, you gain a strong chance to capture their interest. This can lead to a noticeable increase in clicks to your website and ultimately, more sales.
The visual nature of this feature is a big advantage. With clear pictures, prices, and star ratings immediately visible, your product can quickly draw attention. It helps your item stand out from the standard text-based search results, putting your product in a more prominent position.
Building Trust with Potential Customers
Products highlighted in these features often have strong customer reviews and good average ratings. Google displays these ratings prominently to help build trust with the searcher. If your product shows a high star rating, it communicates reliability and quality to potential customers. This established trust can greatly improve your conversion rates.
Furthermore, having your products featured by Google signals to search engines that your website is a reliable source in your industry. It indicates that you provide high-quality, well-organized product information that Google can easily understand. This positive signal can enhance your website’s overall standing in search engine results over time.
How to Get Your Products into Popular Product Feature
Securing a spot for your products in the Popular Products feature isn’t about luck. It requires a thoughtful and strategic approach to how you structure and present your product details online. Essentially, you need to provide information in a way that Google can easily process and trust.
Step 1: Upload Your Product Feed to the Google Merchant Center
To display your products in Google search results, you’ll need to submit a product feed through Google Merchant Center. This feed provides Google with detailed information about each item, which it can then showcase directly in the SERPs. You’ll need to sign up for an account if you don’t have one yet.
Once your account is set up, you need to provide some information about your business and the products you sell. Information about your products can be automatically synced on the Google Merchant Center platform if you’re using an e-commerce system or CMS.
After providing all the needed information, make sure your feed is complete and regularly updated—accuracy plays a key role in getting your products shown for the right searches.
Essential attributes you should include for your products are: id, title, description, product link, image link, price, brand, GTIN, and availability.
Step 2: Implement Structured Data
Structured data is a specific type of code that you add to your website’s pages. Its main purpose is to help search engines fully understand all the details of your products. For product listings, you should use a specific type of structured data called “schema markup,” particularly the product schema. This code explicitly tells Google important information like the product’s name, its price, the brand, and any customer reviews it has received. This is a foundational step; without it, Google can’t effectively identify your product details.
Step 3: Develop a Product Review Strategy
Google places significant value on product reviews. It’s crucial to have a system on your website that allows your customers to easily leave reviews and submit star ratings. These customer reviews are a major factor in determining whether your product will qualify for the Popular Products feature. Positive reviews indicate quality and build trustworthiness, both for Google and for potential customers. Make it a practice to encourage your customers to share their feedback after they complete a purchase.
Step 4: Optimize Your Product Pages Thoroughly
Each of your product pages must be well-designed and rich with helpful information. This means every page should feature a clear, descriptive title, a comprehensive product description, high-quality images, and an easily visible, accurate price. It’s also very important to ensure that the product is actually in stock. Products that are out of stock or have incorrect pricing can negatively impact your chances of being featured.
Finally, make sure your product pages are optimized with relevant keywords. The content on your product page should naturally include phrases that customers are likely to use when searching for your item. This optimization helps Google accurately match your product to the right search queries.
Key Takeaway
SERP Features: Popular Products are a powerful way for businesses to gain visibility and attract customers online. This feature showcases your products with essential details like pictures, prices, and ratings directly within Google’s search results.
To successfully get your products featured, then your next steps should be: making your Google Merchant account, applying structured data, getting as many product reviews from customers as you can, and optimizing your product pages. By focusing on these steps, you significantly enhance your product’s chances of standing out and reaching a wider audience.
