It is undeniable that search engine optimization, or widely known as SEO is a vital ingredient in today’s business world since it can ultimately unlock your company’s latent potential with regards to visibility, reach, and influence.
In the current SEO scene, a variety of components make up a great SEO strategy. There are things like meta description, guest posting; one can also include quality and unique content, site speed and performance, social media publishing, and easy site navigation. All of these components lead to higher search engine results pages (SERPs).
G-Lock Apps is an email deliverability tool that was built to find out exactly why emails get blocked or filtered, why it happens and how to fix it so that the user can continue to send emails while maximizing all of the benefits that go with it.
You must have heard a thousand times that ‘content is king’, and so, ever since you started thinking seriously about SEO, you have been focusing on content. It doesn’t take a hundred pieces of content for you to realize that there is something missing in this ubiquitous mantra. Yes, great content is the key to attracting powerful backlinks and having your off-page SEO strategy in place. However, the importance of technical SEO shouldn’t be overlooked.
2016 was definitely a year of change. Link building has always played an integral part of Google’s algorithms. Some noticed that its value has declined while others argue that its importance has continually risen over the years. Reasons for the doubt were caused by:
- Link spam getting devalued, making efforts for link building campaigns more difficult
- The ambiguous Google Penguin updates, which made people rethink their strategies and avoiding link schemes altogether.
But no matter what stories you may hear – link building still plays an important role in ranking your websites. Any website cannot rank properly without links and there are now two undisputed factors that can improve your rankings – It’s content and the links that point to your site.
AMP is quickly becoming the platform of choice for many websites. Many distribution apps now link to AMP content and it is optimizing and changing the way people use the internet – and this change is definitely good.
Ads are always annoying – especially so if they are unskippable. For the past couple of months, YouTube was plagued by 30-second videos that could not be skipped even if the user is using an ad-blocker.
We’ve all experienced hitting a dead end when it comes to creating quality content – and of course, that is seriously frustrating. This has always been one of the most common obstacles for content marketers and determining which topics are popular as well as how to talk about them has always been difficult.