Hidden text is widely known to be a black-hat practice hated by Google simply because it’s spammy and manipulative. It makes use of methods to primarily deceive the crawlers to hopefully make a page rank better. This is a very old technique that was abused a few years back. Since times have changed, Google has multiple algorithms and security checks in place to make sure that websites making use of this spammy tactic get penalized as soon as possible. However, there are fine lines between spammy hidden text and hidden text meant to improve the experience of the users inside your site. The latter being a great practice that could take your SEO to new heights. Let’s talk about that here.
Every day, millions of people are looking for fresh content on Google. For us SEOs, this means that when we publish content can be as important as what content we publish.
Some say the older a post gets, the higher it will rank. Others would say that fresh and the latest content would perform better.
Search Engine Optimization (SEO) and Social Media Marketing (SMM) are two of the largest facets of digital marketing today. While some would argue that one is better than the other, combining SEO and SMM can provide excellent results.
Now I know what you may be thinking, a brand’s social media presence does not directly affect rankings on search engines and vice versa, right?
Studies have shown that there is a correlation between good rankings and having many social media mentions and links. At the same time, you can convert website visitors into social media followers and engage with them more to increase brand loyalty.
Businesses have suffered a severe repercussion from the economical effects of the pandemic. Amidst the unfortunate climate regarding different industries, one of the businesses that continue to thrive is Digital Marketing and this is primarily because of the flexibility involved in its work processes. A team with solid core values and a clear vision in mind is one to reckon with in terms of productivity and results so this is a fundamental area to pay attention to.
There have been plenty of Google updates but you may think, “Why can’t SEOs shut up about this one?”. The May 2020 Core Update has been rolled out in a time when digital has become colossal in the lives of people with many e-commerce sites and social media marketplaces seeing a surge in business from this avenue. With that, competition is more vicious than ever as many digital marketers clamor to find ways to achieve that top spot.
SEO Content augmentation is one of the tasks that can give blogs the boost that they need. The effort to change your content and promote its authority will gain results either for your rankings, traffic, or clicks. Marketers should know by now that content will help them achieve great heights, especially in their goal towards online visibility.
The Coronavirus pandemic has greatly affected businesses on a global scale since no one remains unscathed by the economic effects of the virus. One thing stays the same is that Search Engine Optimization (SEO) is an investment that will generate growth for businesses, no matter what niche they belong to. This is why we are going to talk about how an SEO company and a small business can team up together towards success.
I have heard of people who have been calling the past few days, the “new normal”. We are in the midst of history. The way that health sectors, technology, and businesses regenerate from this crisis will dictate progress that will come in the coming years. For those who are staying at home, this is the perfect time to learn. Seize this opportunity to know more about the world, study that foreign language you’ve been meaning to learn, and for those who do SEO, take COVID-19 as a case study of how search works as a lifestyle for people.
The Coronavirus global pandemic is still plaguing most parts of the world and it doesn’t look like recovery will happen any time soon. As the virus spreads in the world, the global economy is also negatively affected. Businesses having to close shop or potential customers not coming out of their homes in fear of being infected has made digital the primary way of interacting and satisfying the needs of the customers.
These are hard times for most, but businesses also have the capability to adapt and change their current strategy to reach out to their customers by going digital. As the reliance on digital and search continues to increase amidst difficult times, it’s not long before businesses realize the importance of going digital and having great search presence and that’s where we SEOs do our part.
That being said, how exactly does the Coronavirus pandemic affect the way people search? Let’s find out.
How often do SEOs repeat time and again in their minds that content is king but fail to make it convert to traffic? It all boils down to SEO site structure and how content plays a role in leading users through a significant experience on their website. I have been in the industry for a decade now and I have learned that your content is just as good as its value for promotion. If your content is all over the place with no foundational basis on how you can use it to boost traffic to your site then your efforts may well be wasted.