With more than a billion active users, YouTube is the second-largest search engine which makes it the place to be for content creators and marketers looking to get more search traffic.
This makes YouTube optimization a necessity for content creators and marketers alike that don’t want to miss out on the opportunity of growing their audience. I wrote a YouTube SEO guide if you want to know how you can further optimize your videos.
Just like in any other search engine, tracking your rankings on YouTube and being aware of how you are doing against your competitors is crucial.
Lucky for us, Accuranker just released an awesome new feature that makes monitoring YouTube performance easier – you can now track your keyword rankings for your YouTube channel. Knowing where your channel currently stands gives you a better understanding of our channel’s performance and gives you more opportunities to optimize.
Before I get going with the review, I highly recommend that you check Accuranker out. They provide a 14-day trial so you could take a look at what they have to offer. You could get your Accuranker free trial by clicking this link.
Track your Video Rankings
Setting up keyword tracking for YouTube is pretty much the same with keyword tracking for SEO. The setup is easy and won’t take more than 5 minutes to set up tracking for a channel.
The first thing to do is to open up Accuranker and create a new project. Rather than putting your website’s URL, this time you have to put your YouTube channel’s URL.
Next, you can select the locale and location you want to track and select YouTube on the list. You can track both Desktop and Mobile rankings.
Finish up by adding keywords you want to track. It will take a few minutes for Accuranker to check the rankings depending on the number of keywords that you put. Here’s how it looks:
In the dashboard, you could immediately see the current rankings and the URL of the video that is ranking for the keyword. Accuranker will also give the average monthly search volume of the keywords.
YouTube SERP Features and Competitor Analysis
What I like about most about this update is that Accuranker also shows if there are YouTube SERP features for the keywords you are targeting such as:
- Related searches
- Promoted Video
This already gives me an idea on how I could further optimize my channel and videos. Similar to how featured snippets can greatly increase click-through rates, grabbing a YouTube SERP feature can boost your videos’ traffic. If you want to know more about YouTube SERP features, you could click the icons on the further right column in the dashboard under ‘SERP’.
Track Rankings Across Search Engines and Monitor Competitor Performance
Aside from YouTube search results, Accuranker can also track the performance of YouTube videos in search engines like Google, Bing, Yandex, and Baidu. It is available for both mobile and desktop.
You could also add up to 10 of your competitors and Accuranker will also check their rankings. This allows you to compare your competitors’ performance to your own.
Whether you are a business owner looking to improve brand awareness and attract leads through video marketing or a solo-content creator aspiring to be a YouTuber, tracking your rankings on the search results for the keywords you are trying to rank for gives you a bigger perspective on just the numbers on your videos’ engagements.