Code Swapping is the act of switching the content of a webpage after a page has achieved a good search ranking and receives high traffic. This is a process that is similar to cloaking and can cause a website to be penalized.
Sean Si is a Filipino motivational speaker and a Leadership Speaker in the Philippines. He is the head honcho and editor-in-chief of SEO Hacker. He does SEO Services for companies in the Philippines and Abroad. Connect with him at Facebook, LinkedIn or Twitter. Check out his new project, Aquascape Philippines