Web 2.0 Link Building for Branding

Web 20 sites

The web is getting better and better at serving users. There are so many websites transitioning to a web 2.0 model of user experience and functionality – and now there is what we call web 2.0 linkbuilding. It’s nothing too complicated – let me show you how.

This entry is part of the SEO Hacker School series: Linkbuilding Techniques

Web 2.0 linkbuilding has much to do about filling out your profile in web 2.0 websites – especially the ‘links’ and/or ‘websites’ part. Here are some of the sites where you can build your profile/brand in:

(Warning: These pages and links should be used for building brands – not for the sake of just building links. If you want to build links for ranking, this is not the way to go This list is derived from Jason Acidre’s list albeit updated)

Site Profiles


  • PageRank – 8
  • Dofollow link of the URL of your website
  • No need to build a page, just search your domain name through Alexa and once you find it, build 1 backlink to direct crawlers to your site’s info page in Alexa, then eventually reach your website to pass through trust


WikipediaPageRank – 8

  • Nofollow link but passes massive amount of trust and authority to your site
  • Fast crawl rates
  • Making a company profile page through Wikipedia may only take you 10 – 20 minutes. Just sign up there and write something unique, professional and concise about your website

Web 2.0 Blogs

  • PageRank – 7
  • Allows dofollow links to your site (URL and/or Anchor text)
  • Has fast crawl rates and allows you to autopost on different other blogsites such as TypePad, Livejournal, Tumblr, WordPress.com, Blogger, etc…
  • Setting up for an account is easy and only takes a few minutes, which will include making your profile


  • PageRank – 8
  • Allows dofollow links to your site in every post or re-post of a blog entry (URL and/or Anchor text)
  • Has fast crawl rates and allows you to accumulate a following if you are active enough to participate in the community
  • Setting up for an account is easy and only takes a few minutes – wherein you will be thoroughly guided as you decorate your profile and tumblr space


  • PageRank – 8
  • Allows dofollow links to your site in every post and/or re-post of a blog entry (URL and/or Anchor text)
  • Has fast crawl rates and allows you to accumulate a following if you are active enough to participate in the community
  • Can easily accumulate PageRank
  • Setting up for an account is free and easy and you will be guided through the set-up process. Some themes are also freely available for you to choose from.
  • Seth Godin blogs here (I’M A HUGE FAN!)

Web 2.0 Profiles


  • PageRank – 9
  • Dofollow link of the URL of your website
  • Fast crawl rates
  • Passes through high volume of PageRank juice when it gains PageRank
  • If links are built to your Youtube page, it’s possible to reach PageRank 5 – 7
  • Profile page can be done in just 3 minutes, you can also choose to upload some videos to make it livelier


  • PageRank – 8
  • Dofollow Anchor text link pointing to your site
  • Fast crawl rates
  • Lensmaster page ranks easily on SERPs (very advantageous for branding)
  • Passes through Pagerank, authority and trust rank
  • You can make a Squidoo Lensmaster page in just 2 minutes, just fill up the necessary details and you can then include an anchor text link to your site (using your preferred keyword) through the bio section


  • PageRank – 9
  • Nofollow link of the URL of your site that’s capable of passing trust
  • Can easily rank for your brand’s name on search engine results’ top page
  • Gains high Pagerank if external links are built for it
  • Has fast crawl rates and is good for your site’s page indexation
  • Sign up for a Twitter account and include your site’s URL on your profile, then that’s it

FacebookFacebook Fanpage

  • PageRank – 10
  • Nofollow URL link of your website
  • Can quickly rank on SERPs for your brand name
  • Fast crawl rates and good for page indexing
  • Easily gains PR along the process, as long as the page is active and has external links pointing to it, however it’s not capable of passing through Pagerank but do pass trust and authority to your site
  • It’s easy to build one and will only take you a few minutes to complete all the necessary details for your Facebook Fanpage


  • PageRank – 8
  • Allows nofollow anchor text link on your profile (you can choose your desired keyword)
  • Fast crawl rates and can help boost your targeted keyword to rank on SERPs
  • Highly trusted by search engines and can help increase traffic to your website
  • Signing up and making your Stumbleupon profile can only take 2 – 3 minutes of your time

Web 2.0 and RSS Feed Submissions


Yahoo AnswersYahoo Answers

  • PageRank – 8
  • Find a relevant question to the niche of your site and answer it. Include your website’s URL along the answer as the reference
  • Have super fast crawl rates, that the link you’ve built can be crawled in just hours
  • Nofollow attributed URL hyperlink, but passes through large amount of trust to your site
  • Finding a question and answering one will only take 3 – 5 minutes

Social Bookmarking Profiles


  • PageRank – 8
  • Allows dofollow anchor text links pointing to your site, and also allows as many backlinks as you want to be saved using your preferred key phrases
  • Links you submit can be viewed publicly, which means it’s accessible to search engine crawlers
  • Moderate crawl rates, so you need to build at least one link to it
  • Signing up and adding of links can be done within 2 – 3 minutes


  • PageRank
  • Have fast crawl rates and can fetch up your bookmarked pages within 24 hours
  • Dofollow links and usage of targeted keywords as anchor texts are allowed
  • Overall task only takes 2 – 3 minutes to finish

My Link VaultMyLinkVault.com

  • PageRank – 3
  • Dofollow link attribute and use of anchor text of your targeted keyword are enabled
  • Links you submit are viewed publicly, so search engines are able to reach them, however you need to build links to them to make sure crawlers can reach and have your main site indexed
  • Creating an account and building your site’s backlink through Mylinkvault.com only takes 2 – 3 minutes

After creating site profiles in these web 2.0 sites, you don’t stop there. You have to link out to them from a website you own with a good, consistent crawl rate – so that these webpages will be indexed and considered by the search engines.

Tips for Keeps: Keep on improving the links you have from these web 2.0 sites in terms of tags, descriptions, pictures, additional links, etc…

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Sean Si

About Sean

is a Filipino motivational speaker and a Leadership Speaker in the Philippines. He is the head honcho and editor-in-chief of SEO Hacker. He does SEO Services for companies in the Philippines and Abroad. Connect with him at Facebook, LinkedIn or Twitter. Check out his new project, Aquascape Philippines.