Content is very important to SEO and I’ve always thought that the key to a successful pursuit of SEO lies in the individual’s ability to create, curate and distribute content. On one hand, WordPress is one of the best blogs to use for SEO because it incorporates SEO tools into its in-house text editor and it’s easily customizable to suit people’s needs, whatever they may be.
Obviously, having SEO tools on hand makes creating and promoting content that much easier because WordPress makes it easier for you to please Google and the other search engines that matter. So how do you make something good even better? It’s real simple: you add more advanced SEO tools – and that’s exactly what WordPress did earlier this month.
The thing about WordPress is that while the free subscription plan is good enough for a beginner, its Business Plan is a titan in its own right. The premium service is notable for being user friendly while empowering its user with the ability to create and optimize content (both posts and pages) for organic search traffic.
Here are some of the changes that WordPress incorporated recently:
Titles and Descriptions? Customize Them All Day Long
You may have heard of the saying “Don’t judge a book by its cover” and that may be true for some things but that’s definitely something that’s debatable in SEO. The thing about titles and descriptions is that they are the “face” of your content and will be the first thing that people will notice about your link aside from the featured image which is equally important to the entire process.
If you have a very well-written article that has a mundane title and an uninteresting description, then chances are that the guy who wrong something less fulfilling but more eye-catching may get more views than you. That’s a horrible thought to process but luckily, WordPress now allows you to customize your pages, posts and what have you to display these variations:
Title Only – Obviously, only the title will be displayed. This is recommended for blogs that promote minimalism but it has to be executed in a way that makes your article or content interesting.
Title and Website Name – With these settings, WordPress allows you to display both the title of your content as well as the name of your website. This is recommended for people or SEO specialists that are a little bit more advanced than beginners in SEO but this is also good for beginners who want to be taken seriously.
Title, Tagline and Site Name or the “Whole Shebang” – This is a combination of the first two options as well as the extra feature of displaying the tagline along with both the title and name of the website. This is a more lengthy option but this is good for either businesses or highly technical blogs that promise long form content.
Of course, these are all correct choices for your blog or website because at the end of the day, it’s your sense of aesthetics that is in control; the beautiful part about this is that WordPress empowers the modern day SEO specialist with the ability to choose between all three options.
Also, it’s worth noting that these changes will definitely be reflected or displayed on your preferred browser’s tab and even in the search result snippet.
Double Check? Check. Preview Before Publish Now Up
People are imperfect creatures so it’s obvious that we sometimes make mistakes but that’s not necessarily a good thing in SEO. The thing about content is that they have to be well-written. Articles should also go through an extensive editing period where any grammatical errors or what have you are eliminated and the article is basically optimized to be the best that it can be.
WordPress now empowers its users to be able to preview their titles and meta tags before they publish it for everyone to see. Everything can now be previewed; from how the page will look on your website or on social media, all of your content can now be thoroughly reviewed in real time for your convenience – as well as your readers’.
Like I said earlier, the title and meta tag are the faces of your content or website, second only to your featured image. Here are some of the platforms you can preview on how your post will look in – before you even publish!
Search Engine Snippet
Facebook and Twitter Previews
All of these features are now available on WordPress’ premium business account and I am personally excited to give these new tools a try. Have you had the chance to check these changes out? Let me know your thoughts in the comments below.