Last month Google announced that it will be dividing up its index in order to serve mobile search queries and desktop search queries separately. The mobile index will become the “primary” index, whilst the secondary desktop index will not be as up to date as the mobile one. With the change set to occur within a matter of months, it’s time for websites to really up their game when it comes to mobile SEO.
It’s been a while since the last update but from September to October, the Penguin 4.0 update was rolled out and implemented everywhere. The roll-out affected a lot of people and many of them have been reporting recoveries from demotions from the older Penguin updates but I’d like to focus on the people who haven’t recovered. So what if you, along with a select group of people, did not recover from Penguin?
SEO is one of the most progressive fields in the world. Everything about it is centered on change and if something refuses to improve, it is then deemed obsolete and dropped. That’s how the world of SEO goes and that’s why everything about it is bordering on the cutting edge. Just recently, Google updated its algorithm with Penguin which we talked about in a previous post.
Google is now making changes to its search index by splitting its search results into different forms for their mobile and desktop iterations; these changes are expected to come into fruition in the following months. What this means is that search index is going to be prioritizing its mobile version by having it constantly updated while the desktop version will be considered a secondary index, therefore less up-to-date.