In 2020, a number of businesses were given the difficult task of changing up their processes to fit a world in the middle of a pandemic. While it may not have been easy to pull off, it certainly caused an increase in adaptability and new insights. This year, SEO Hacker would like to wish you all a Merry Christmas by sharing some helpful gifts — articles that can improve your SEO in 2021.
As another year comes to an end, it’s important to look back on your previous efforts and accomplishments. What’s also important is that you start thinking of the journey ahead and how you’re going to maneuver through it. To help you out, we’ve rounded up a few articles we wrote in 2020 that talk about the changes you should expect in the year to come.
This year, Google introduced a number of factors to further improve user experience. This included Passage Indexing, Core Web Vitals, Page Experience, and more. They also started to utilize previously introduced factors such as Bidirectional Encoder Representations from Transformers (BERT). To learn more about how to optimize your site to have better and more relevant content, take a look at this article.
As you may already know, Google releases core updates every couple of months. The latest of which happened on December 3, 2020. As with any Google Core Update, one important factor to take note of is how it affected your rankings. While some companies were able to bounce back, others weren’t as lucky. Stay on top of your competitors by learning more about the December 2020 Core Update here.
In May 2020, Google announced that Page Experience will become a key ranking factor in 2021. In order to ensure that your website is optimized for a user, one of the things that you must take a look at is your Core Web Vitals. How’s your site speed? How fast does it take for your website to react to a certain interaction? This article can give you tips on how to make your website more user-friendly, which can lead to more conversions.
In addition to making changes to improve the user experience, this year Google also released updates relevant to marketers. Specifically, with the introduction of Google Analytics 4 (GA4). This updated tool comes with better Google ads integration, which can give you more insights into who your customers are and how they explore your website. Read this article we wrote all about GA4 and its new features.
Another Google tool that was given an upgrade in 2020 was the Google Search Console Crawl Stats Report. Now you can take a look at when Google crawled your site as well as its status. Was it successful? If not, what was the error code provided? With this information, you can better manage your Crawl Budget to ensure that your most important pages are being crawled by Google.
If you want to learn more about how you can make your website more relevant, searchable, and user-friendly, read up on the articles that we’ve mentioned above. This can arm you with the information you need to prepare your SEO Strategy for next year.
Lastly, once again, SEO Hacker would like to wish you all a Merry Christmas and Happy Holidays. We hope our gifts in the form of the articles above help in your success in 2021.