Content Strategy Guide

Content Strategy

Content is becoming a solid, sure-win strategy approach to SEO. Cornerstone content is becoming a vital necessity to attract word of mouth links. Value in content is becoming more and more competitive. Writing style matters in user experience. So how exactly should you structure your content strategy to leverage your site’s SEO?

This is a tutorial series from SEO School where you can learn SEO that works.

Good SEO should really be strategized around content – content that is exceptionally great. As an SEO specialist, I truly believe that we all should sharpen up on our content strategy so I compiled a 4-lesson series on what I know about it:

checkmark-red Why is Content Strategy Important?

The web today is a place where content is vast, and many, to an almost infinite degree. Even in SEO we argue that content is the way to go – and it is. If you want to keep it clean and strong for the long run.

checkmark-red Establishing your Content Identity

So many published content in the web today – it is an infinite sea of words. Do we need another SEO article published from SEO Hacker when there are so many SEO articles to choose from already? Why don’t you just sit back and relax – we have more than enough publishers choking out content about EVERYTHING.

checkmark-red Developing a User Centric Content Strategy

Content should exist because there is a target set of audience – people who will read, watch, and/or look at your stuff. Keep in mind that the reason we are making content is not to make ourselves feel good, or to archive and document what our company is about. We make content for people – users who drop by in your site because they want to know you!

checkmark-red Training your Content to Look for Users

Did you know that you can make your content strategy designed in such a way that it looks for its target users? Uh-huh, yeah – you just need to let your content out and let it do the sniffing out of you users for you.

checkmark-red Using “Yes” Content for Effective Emotional Content Strategy and SEO

You and I are created as emotional beings. We fear. We hate. We love. We laugh. We want. We feel. Feelings have a lot to do with your decisions – especially quick ones. Ones made when browsing the internet.

All of these lessons are pretty much aimed to help you grow in future-proofing your SEO. If you ask me, Using Cornerstone Content to Acquire Word of Mouth Links is really the best way to go in SEO today – and this will never be affected by Google Algorithm changes because of its strong sense of organic human-driven fundamentals (From content to promotion to links).

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  • Uluh Itah

    Great tutorial, I enjoyed reading your blog post

  • I’ve finally just found what I’ve been looking for! :)
    I’m a newbie blogger, and I must admit, SEO is alien to me. But your posts are slowly introducing me to what it is all about.
    It’s great that you found me on Twitter. Otherwise, I would still be totally lost about this subject.

  • Thanks for the detailed information on creating a content strategy Sean. As the new social media tool on the block, we’ve been trying to improve our ranking for important keywords by writing articles based on keywords etc. This will be a big help.

  • Thanks for sharing these links to improve one’s content strategy. Nowadays, it is really important that we create unique, helpful and informative content so we can guide other people interested to blog about the same niche.

  • As a professional SEO, my team has greatly shifted it’s focus on providing lots of decent content through multiple channels to simply producing much higher quality, niche content and distributing it socially. This has proven to be a far more effective method. Getting those social sharing icons on blog posts and creating awesome content (videos, blogs, infographics, etc.) that is shareable is definitely the key in these post-Penguin/Panda days.