Content is becoming a solid, sure-win strategy approach to SEO. Cornerstone content is becoming a vital necessity to attract word of mouth links. Value in content is becoming more and more competitive. Writing style matters in user experience. So how exactly should you structure your content strategy to leverage your site’s SEO?
This is a tutorial series from SEO School where you can learn SEO that works.
Good SEO should really be strategized around content – content that is exceptionally great. As an SEO specialist, I truly believe that we all should sharpen up on our content strategy so I compiled a 4-lesson series on what I know about it:
Why is Content Strategy Important?
The web today is a place where content is vast, and many, to an almost infinite degree. Even in SEO we argue that content is the way to go – and it is. If you want to keep it clean and strong for the long run.
Establishing your Content Identity
So many published content in the web today – it is an infinite sea of words. Do we need another SEO article published from SEO Hacker when there are so many SEO articles to choose from already? Why don’t you just sit back and relax – we have more than enough publishers choking out content about EVERYTHING.
Developing a User Centric Content Strategy
Content should exist because there is a target set of audience – people who will read, watch, and/or look at your stuff. Keep in mind that the reason we are making content is not to make ourselves feel good, or to archive and document what our company is about. We make content for people – users who drop by in your site because they want to know you!
Training your Content to Look for Users
Did you know that you can make your content strategy designed in such a way that it looks for its target users? Uh-huh, yeah – you just need to let your content out and let it do the sniffing out of you users for you.
Using “Yes” Content for Effective Emotional Content Strategy and SEO
You and I are created as emotional beings. We fear. We hate. We love. We laugh. We want. We feel. Feelings have a lot to do with your decisions – especially quick ones. Ones made when browsing the internet.
All of these lessons are pretty much aimed to help you grow in future-proofing your SEO. If you ask me, Using Cornerstone Content to Acquire Word of Mouth Links is really the best way to go in SEO today – and this will never be affected by Google Algorithm changes because of its strong sense of organic human-driven fundamentals (From content to promotion to links).