I’m sure you’ve heard this phrase more than once: “Content is King”. Yeah, well, what does that really mean? I don’t know the exact interpretation of the one who penned that phrase but what I do know, is that without a king, there is no kingdom. Without cornerstone content, your website is just another domain name in the vast sea of great, quality information throughout the web.
You see, there is nothing ‘good’ that gets noticed in the web today.
Only what is ‘exceptionally great’ will get real attention and spread out.
First things First
There are various types of links – paid links, exchanged links, guest post links, blog comment links, and so on and so forth. One-way links can consist of some of these. I’m not talking about one way links. I’m talking about word of mouth links. What do I mean?
Word of mouth links are links that are linked to you because of how great your product/ service/ idea is. These are links that exist because of the great value you provide to people – nothing more, nothing less. These types of links are valuable and natural. These links are also the hardest ones to get.
Because dishing out ‘great value’ is hard.
Great value deals with:
- Helping people with their problems
- Giving out great information
- Entertaining your audience
All in the simplest, most concise way of presentation.
What the heck is it? It’s simply content that provide ‘great value’. It is the type of content that takes days, weeks and even months of research, and another set of hours or days to collate and create and another set of days or weeks to promote. This is the type of content where you shed your genius and pour out your heart at. This is the type of content that impacts a reader so much so that it sticks your brand to that reader’s mind.
The Difference between Cornerstone Content and Linkbait
Linkbait deals with Creating content that is exceptionally great to attract links. It does not have to deal with who you are as a company, as a brand, what your services are, etc…
Primary goal: Attract word of mouth links
Cornerstone content deals with who you are as a person, as a company, as a product, as a service – putting it in such a way that people will only be able to find that kind of content in you and nowhere else.
Primary goal: Establishing your brand through exceptionally great content
What makes a Cornerstone Content?
- Great emotional impact
- Powerful data and facts
- Creative and out of the box opinion and advice
- High sense of identity of the brand publishing the content
Results of Cornerstone Content
- Likes, Shares, RT’s, +1’s
- High quality word of mouth links
- Thought Leadership
Here are some samples of SEO Hacker’s Cornerstone Content:
- Yahoo Site Explorer Alternatives
- How the Google Penguin Update Affects SEO
- Learn SEO Online
- How 301 and 302 Redirect Affects SEO
- How Google Plus Affects SEO
I won’t be teaching you exactly how to create Cornerstone Content because things are different for each industry. But here’s the good news!
I’ll be writing about Content Strategy for SEO Hacker School’s next series of lessons. Check it out – it might just help you create and promote your first Cornerstone Content!