How to Integrate Low-Hanging Keywords from the Global Market

Low Hanging Keywords

Content Marketing and SEO are becoming tighter and tighter buddies. Special thanks to Google. And hey, it’s not so bad when you’re the end-user. There’s more relevant, high-quality content because of all the content marketing that’s happening. If you think you have great content that people should read and it’s not happening, this post is what you are missing.

Ever had that experience when you’re walking and you see a tree with low-hanging fruit? Your favorite fruit. Did you let it pass you by?


You probably plucked it and took it home to eat.

Easy does it.

Keywords for Sale

There are tons of searches happening every second. Last I heard it was around 33,000+ searches / second. That’s incredibly huge! If you are able to get even 1% of that search market, you are made for life!

That can happen, you know.

Here’s how:

Do a Little Research

First, go to Google Adwords Keyword Tool. Think of the keyword/s you want to target for your next article. You can target any and all sorts of keywords in your articles, but if no one is really searching for it, why bother?

Pursue your idea, write your outline, spell out your title – all with the intention of ranking well because that piece of content you’re writing is a superstar in the making. If your keywords are wrong, if they don’t hold numbers – it won’t attract the best source of relevant, perpetual and free traffic.

Search traffic.

Google Keywords Tool Content MarketingGuidelines to remember when targeting keywords:

  • Make sure it is highly relevant to your article
  • Avoid overly competitive keywords
  • The more specific the keyword, the better your chance of converting
  • Limit yourself to target just one main keyword per article
  • Make sure that there is ample search volume to make it worth your while

 Optimize your Article

When you’re putting in your keywords, you should put it in the best places possible for it to be most effective. No, don’t spam your article with repeated versions of your target keyword – that’s not the way to go.

  1. Put it as the page Title
  2. Put it on your article Title
  3. Put it in the first paragraph of your article

Check out how I applied this in our Content Strategy series:

Keyword Placements

All the while, you have to keep your journalistic integrity in tact. Write how you write – if you couldn’t insert your keywords there, that’s fine. One of these would already make it work. If you could put it in all three spots, all the better.

You don’t need to put in a lot of keywords a lot of times.

You just have to be smart.

Put your keywords in the best places possible.

This will increase the chances of you ranking higher. Great content marketing starts with picking out low-hanging keywords. High search volume, high relevance, low competition.

Get your keywords right, be smart about it, apply – and you should be getting that search traffic you’ve always been looking for.

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  • I never find a post that simple and to the point. I have read those big bloggers write 1000 words or more post with all the fear and complication from Google. But you just nailed them with a simple method one should follow and there is nothing more needed.

  • We don’t write for search engines. We write for the users. Thanks for the reminder Sean. :)

    • MY sentiments exactly Venchito! I read this somewhere else on SEO Hacker: “Write for the reader. SEO is just collateral damage.”

      I’ve always made it my mission to bring the best possible info to match the folks that are searching for it. If I write for robots, then the robots rule when an update comes along… but if I write for humans it’s always in fashion ;-)

      Keep Stepping,


  • Hey Sean,

    Thanks for sharing the guidelines about targeting the best keywords. This could be very useful.

  • I agree, everyone should write primarily for the user. Having said that I do think it’s important to have a look at it from the SE’s point of view to make sure that you’re making it easy for them to find everything as well.


  • A little research goes a long way. However, article writing is effective when the article is written for a person to read and not for the search engine. Ultimately, the action needed to convert the article into a profit originates from the reader.

  • Ryan Rollan

    The best thing to do when you do not know the way is to make a little research for you own so by that way you can acquire an idea and will give you more tricks to apply. thanks for sharing.

  • Alan Smith

    Well explained…. I really like your idea to use keywords within the content.