Link Management Tool: Cognitive SEO

Cognitive SEO Logo

Recently, I had  the opportunity of being invited by Cognitive SEO to review their link management tool. It’s in beta phase and I assumed that it would function somewhat like Raventools. Cognitive SEO tells me that their SEO toolkit is unique and a new development in the area of link management. (I’ll be giving out a FREE COUPON CODE at the end of this entry) Let’s take a closer look:

Note: Cognitive SEO Has launched a version 2 of their Link Management Tool.

The tool has 5 main parts:

  • Dashboard
  • InBound Link Analysis
  • Link Management
  • Rank Tracking
  • To-dos

At the dashboard section of the tool, you can chose which campaign you’d like to check out. Right now I only have 2 campaigns to choose from. And for the purpose of this review, I picked out ‘Search Engine News‘.

Cognitive SEO

As we look into the InBound Analysis section, we can immediately see the summary of your links. It tells you the number of:

  • Analyzed Links
  • Live Links
  • Lost Links
  • Redirect Links
  • Supplemental Links
  • Unique Referring Domains
  • Unique Referring IP Addresses
  • Text Links
  • Image Links
  • Nofollow Links
  • Sitewide Links
  • Abused Linking Pages

As you can see, the SEO Hacker data for this link summary seems a bit odd. There are too many links. I have no idea how they find links and categorize ’em as supplemental or coming from abused linking pages.

Cognitive SEO Inbound Link Analysis

The tool also shows you the top 10 linking sub-domains to your website. As you can see, the tool does not always show where the exact sub-domain URL is as in this example: it has revealed and not the sub-domain where the link is coming from.

The tool also shows you your anchor texts starting from the most used to the least from all your backlinks that the tool has indexed.

Cognitive SEO Inbound Linking data

The tool also describes your inbound links in more detail  – it even comes with a screenshot. It tells you whether your link is a nofollow link, if your link is an image, the type of website it comes from (blog, news site, generic, etc…), anchor text, link visibility (link placement), link context (if it’s in a group or if it’s in the content), Google PageRank, webpage’s MozRank  and the webpage’s MozAuthority. It’s pretty extensive – and solid linkbuilding companies will really appreciate the data that this tool regurgitates to its users.

Cognitive SEO Inbound Links

You can also check the top subdomains that are linking to you – their Google PageRank, MozAuthority and the number of their links to you. The tool doesn’t accurately show the sub-domain URL though. Perhaps they will still improve on this.

Cognitive SEO Top subdomains

My favorite part of the tool is the link management module wherein the tool automatically tracks whenever a link goes out of the radar (broken link). This automated monitoring can really help you track your links in the web – especially if you have link partners or paid links.

Cognitive SEO Link management

The link management tool also lets you view only the links that had changes since yesterday or since last week (as show below).

Cognitive SEO Link management week

It also has a function where you can track all your link partners – and it will notify you when a link partner has removed your link from their site – if you are into reciprocal linking, this is for you. Unfortunately, I’m not into reciprocal linking so I don’t have any sample screenshot on the capabilities of this tool.

Cognitive SEO Link exchange

The Rank tracking tool deals with your Search engine rankings with the keywords you’re targeting. For the purposes of testing out this tool, I inserted some keywords that I’m ranking for and some keywords which I’m familiar that these other sites are ranking for.

Cognitive SEO Rank Tracking

These are the keyword set that I chose for this review. As you can see, the ranks of these keywords for your website is shown as well as the change (I’m guessing the changes are tracked every week), as well as the ranking page (URL).

Cognitive SEO Manage Keywords

The keywords can be compared to your competitors in the aspect of whether it has improved, declined or if it remains unchanged.

Cognitive SEO Rank Comparison


  • Easy to use and understand interface
  • Real-time updates
  • Lots of data
  • Emails you whenever there is a change in your link status for the day


  • There are too many links. I have no idea how they find links and categorize ’em as supplemental or coming from abused linking pages
  • Some data like the sub-domains are not yet as accurate as it should be

Try Cognitive SEO Now

Tips for Keeps: You can check out Cognitive SEO toolkit for FREE– and I encourage you to do so for your own link management. If you’re going to try it out, you can enter SEOHACKER15 on the coupon area to unlock a sweet 15% off if you’re going to continue using it after the trial period.

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  • Brent Rangen

    Think they are using the Majestic API?

    • Yeah Brent. It seems as if they are. Why? :)

  • Brent Rangen

    I’m in the market for a link relationship manager and was just curious. I have been trying Linkdex for awhile now and nothing is robust or customizable as I need it to be.

    Was just curious on the link data, which API they were using. It’s fun to keep a beat on that stuff.

    • Cool :) haven’t tried linkdex yet. You can try your hand on Cognitive SEO and see how it works for you. Tell me what you think too.

  • Hi Brent,

    Just wanted to say, we are as flexible as you would needs us to be ;).

    We have custom packages based on your needs. As a short example we have packages that allow 100.000 backlinks per site with x sites per month or we can go in the millions range of backlinks if needed.

    I would say that best would be to try the 14 day free trial, understand how the process goes and see if you like our app and if it really helps you.

    Just contact us on the support email if you have any questions or issues.

    Thank you,
    Razvan Gavrilas
    Founder & Chief Architect @

  • Hi Sean,

    This looks similar to MySEOTool! We use MySEOTool for our clients currently and I think it’s the simplest platform/tracking system and project management ever for SEO business. I thought I’d just share. Cheers! :)

  • Hi Sean,

    There are so many tools out there that manage and track but the main thing I look for is an inbound link analysis tool, how does this compare against Open Site Explorer, Majestic and even webmaster tools?

    • Hi James,

      Majestic and Opensiteexplore data is only the entry data in our system. We re-crawl and augument the data with various metrics and we allow advanced Competitor Comparisons to be made that you can not do on the sites above.

      It is all about the Competitve Link Analysis. You can compare your backlink profile with your competitors, filter links and identify new link building opportunities much faster.

      You can also browse large lists of links faster using our Link Preview feature.

      Check out the tour page on our site. You will get a lot more info from there.


      • Razvan,

        I had a similar question to James earlier about how this compares to Open Site Explorer. So is the main benefit that your tool allows for faster competitive link analysis? Thanks

  • Anthony,

    cognitiveSEO’s core module is the inBound Link Analysis. What this means is that you will get indepth analysis for the sites you analyze and compare thses profiles with your competitors, helping you identify link building opportunities and possuble issues in your backlink profile. The tool gives you an airplane view on your backlinks. The data and visualizations are very powerful and empower you to view and understand things that you won’t otherwise. You see thibgs in seconds that might take days or weeks to comphrehend otherwise.

    I hope this answers your question.

  • John

    Please I want you to explain in full details the difference between your tool when compared against others such as open site explorer and webmasters tool.

    • Well John,
      The main difference is that this one is mostly a backlink checker tool. It has released a new feature wherein it can review your link’s naturality (which is a huge help), and it can run recurring campaigns for you and your team. The data extracted is really helpful when doing backlink analysis and there is little room for false positives.