SEO Copywriting: Art and Science

SEO Science

Writing is one of the things I love doing in life. I discovered this just shortly after I discovered how much I  love singing. When I was a kid, I’d write out stories and short-novels of superheroes and fantasies I’ve always dreamed of being in. Some people say writing is a gift, some say writing is a skill. How different can SEO Copywriting be?

This lesson is part of the SEO Copywriting Course from SEO School where you can learn SEO that Works.

The Science of Search

Some people accredit SEO copywriting to writing for search engines. I disagree. SEO copywriting is all about writing powerfully for people – to the point that you’re even considering what they are searching for. You see, focusing on the art of writing alone could mean a great article with savvy words and beautifully constructed sentences put together. But it can also mean that you can easily leave out the most powerful way for your article to be found by its target audience.

SEO Copywriting infuses your article with the will to track down its audience. How do you do it? That’s a great question.

I’ve put together a list of powerful tutorials that you can use:

  1. Know your audience – who are you writing for?
  2. Target the keywords that your audience is searching for.
  3. Write it out. Write that powerful, useful, engaging content.
  4. Optimize your content to the best of your ability for search engine friendliness.
  5. Build powerful links to your content

All these links pertain to the proper tutorials previously written for your reference

Lastly, Check to see if what you’re doing works in your Analytics

Go to (This entry assumes that you have already set-up your Google Analytics tracking code site-wide)

For a quick check of my rankings sources and the top 10 keywords used to get to my site, I usually go to Traffic -> Overview

Google Analytics

This shows me what I need in a quick glance. The questions I’m asking myself is: Is my search traffic on the level that I want it to be? Since I am an SEO website, and SEO is basically my forte in generating traffic, my search traffic should always have the biggest chunk of the pie.

GA Traffic Sources Chart

If you’re doing SEO Copywriting right, that means that you’re probably ranking for a keyword with your desired amount of monthly searches. Check to see if someone really has used that search term and landed in your website.

Search Terms

And if that person did land in your website, which page did he/she land on? You can check this out by going to Traffic Sources -> Organic

Traffic Sources Organic

Then apply a Secondary Dimension -> Landing Page to the results.

Landing Page

Lastly, apply an advanced Filter

Advanced FilterExclude all keywords (not provided) to clean out the  results from those nasty, useless (not provided) terms.

Exclude Not Provided

This will leave you with the landing pages people got on inside your website as well as the keywords they used.

Landing Pages Search Terms

Analytics is a powerful science behind SEO Copywriting. After checking out if your article is ranking for your target keywords, make sure to check if your keywords are really working to attract your target audience. Then move on to write other great articles and repeat the process.

Tips for Keeps: Just remember the guidelines in SEO Copywriting and keep on repeating them for each and every article. That’s what I’m doing. You should do it too!

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Sean Si

About Sean

is a Filipino motivational speaker and a Leadership Speaker in the Philippines. He is the head honcho and editor-in-chief of SEO Hacker. He does SEO Services for companies in the Philippines and Abroad. Connect with him at Facebook, LinkedIn or Twitter. Check out his new project, Aquascape Philippines.