Link Building Strategies: What is Link building?

Link BuildingIt’s not everyday that you get a tutorial for link building right at your Email or Facebook inbox as I deliver to you guys. As we start with the link building tutorial series, I’d like to first clarify for those who don’t already know: “what the heck is link building”?

Link building is simply the process of getting links to your websites (or what we call inbound links or backlinks) from other websites.

Links have always been an essential part of the internet and the web. It’s how we move from one information to another whether it is trivial, factual, scientifical, opinionated, etc. Links are also a big factor of how Google ranks you.

Look at it this way: I love to read articles from Brian Clark of Copyblogger. I love his work so much that whenever someone asks me for blogging or copywriting tips, I always point them out to his website. I refer him.

And since you trust me as a friend, I have authority and a fixed reputation over your life. Therefore you will take my advice about Brian Clark and go to him for copyblogging tips.

Links are the medium of referrals in the internet. It’s how reputation and authority is passed on. Link building is merely getting more of those ‘referrals’ into your website so Google will see you as an authoritative and reputable site.

Links help the business to reach its short and long term goals. The more links you get from other websites, the more people can see your content/page (especially if the websites that linked to you have a huge social following and/or subscribers).

If your goal is to increase social followers through providing useful and high quality content on your blog, you can achieve it through having your links placed on top authority blogs/websites where your target social followers are engaging.

Links improve branding efforts. As I mentioned earlier, I always link to Brian Clark’s website when I know that his articles are relevant to my blog posts. By continuously doing this, I was able to get his website in front of my audience and therefore, allows CopyBlogger to be seen by other groups that he may not be targeting. The main point is that the more links are placed on other websites/blogs, the higher the chance that your brand can be brought into different groups where your customers are included.

You may want to check this group interview about link building to know what the experts are saying about this topic.

So next time you want to link to us, please don’t hesitate. And of course, if there’s anything we can do for you, just ask.

This entry is part of the SEO Hacker School series: Link Building Strategies

You can also check our comprehensive all-in-one guide about Effective link building strategies

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  • Hi, just came across this series of posts – I didn’t notice social media / fresh web indicators in your list of ranking factors from off-site seo – were you going to be covering this?

    • Hello Chotrul,
      Social media factors are still emerging and we are not yet so sure as to how much of a percent does it have with regards to the ranking algorithm of either Google or Bing. In fact it is still not existent in Yahoo SERPs.

      Don’t worry, I might be covering it next as an addition in the link building strategies tutorial series :) Thank you for your indirect suggestion.

      • Pim

        Hi Sean,

        Nice article and I agree it all should be as clean as possible. Concerning Chotrul’s question: did you cover Social already in another article? Can’t find it.

        Also what are your experiences with so called ‘link wheels’?

        • Linkwheels work if ALL the websites/pages in the wheel have good quality. Spiderweb-steup linkwhells work best. Linear ones have limited effectivity.

          • Pim

            Thanks for the extra input!

  • Building links slowly appeals search engine about the natural link building process and quality content picked by you.

  • Bala Rekha R

    Quite short and simple. Thanks for that.

  • Alexandra

    Sean, you discus nice thing. Link building is basic part of SEO. Such a process that we get links of web site that is call link building (back link or inbound link) Making for link building we use many techniques, like directory submission, blog commenting, article submission, forum posting and some other. Thanks’ for sharing nice post, Really its helpful for all.

    • Thanks Alexandra. I appreciate your encouraging comment :)

  • great post again, you also need to use social media for your linkbuilding.
    Google+ is getting bigger and better, also for you search results.

  • Thanks so much for the information. It helps a lot.

  • jeape

    Thanks for putting this together. I will make sure to reference it when training new link developers. Thanks!

  • eden

    Hi, I really liked the way you explained link building stuff.
    Can you do teach me more about this? I’ve been hearing about link building and seo thing.

  • Whenever someone asks for SEO tips, I point them to your website.

    • That’s awesomly cool Rayna :) I’m honored!