Effective Link building strategies

All SEOs know that link building is one of the most important factors of SEO to date. There are lots of linkbuilders out there working their butts off just to get better links than the competition. As I’ve said in previous posts, links amounts to almost 70% of your off-site SEO.

So here, I’ve listed down  effective link building strategies you can use:

Internal Linking

This link building strategy is, of course, the easiest one to do. Why? Well because it’s a factor that you can manipulate 100% since the link is located within your website. It is arguably an on-site element but it is an off-site factor since you are doing internal linking for the search engine crawlers and PR sculpting.

Internal linking helps search engine spiders find new content within your website. It also makes navigation easier for your readers in case they want more resources from you.

The best internal links are located inside your article and should not be clustered at the end of your content like how my related posts are below. You can have clustered related posts links but you should still also do internal linking on your own.

Blog commenting

This link building method has been debated upon by SEOs. Blog commenting used to be one clean linkbuilding game. Now, with the serious number of black hat SEOs and commenting softwares, blog commenting is generally frowned upon as a linkbuilding method. Most blogs have nofollowed blog comment links which makes any link that you build in their site useless when it comes to passing out page rank.

Some linkbuilders argue that there are better things to do than build links from comments. My team and I personally think otherwise. In fact, I think building relationships through commenting is great! And it can haul you a good amount of traffic – and page rank too!

Scout out for blogs with a good amount of readers, great content and dofollow comment links. It would help if the blog is using Commentluv. SEO Hacker’s linkbuilder, Jason Acidre, is an expert with this.

Be warned that you should not put in your keyword in the “Name:” section because that is considered as spam. In fact, I hate people who do that in this blog (even if this blog is not a dofollow blog… Sigh…)

Here’s a great resource about using blog commenting to get valuable traffic by Kristi Hines of Kikolani.com


Page ranking

Paid Links

This link building strategy is arguably the most expensive one (ain’t it obvious?). It is also one of the best ones around. And even if Google generally says that paying for links is against their webmaster guidelines, you can’t beat how it could potentially rank your site – especially when you get a really good deal with other webmasters.

Paying for links is an investment. But, like all investments, you have to choose and pick the cream of the crop. Pick the best website or blog – then pick the best webpage they have – then pick the best spot in that page. It would be best if your link is within the article itself. But if you can ask for a link in the sidebar, then all the better.

Make sure that you don’t use link brokers. Link brokers cannot give you any good link. All their links are already devalued by Google – because it is against Google’s webmaster guidelines to buy links in the first place. And since link brokers are most probably already identified by Google, buying from them will get you nowhere.

.Gov / .Edu extensions

Getting links from these websites is much like winning the local lottery when it comes to linkbuilding. Getting a link from one of these sites spells out a lot for you. It gives you high link juice and authority. But getting links from these sites are tough. In most cases, you need political connections.

This link building strategy is a combination of hard work, determination and luck. Even so, you shouldn’t spend too much time and effort in getting a link from these sites. It can only go so far. Focus on where your specialty as an SEO specialist is – if it’s in creating great content, do that instead of trying to squeeze in your link in a .gov or .edu site.


Linkbuilding in twitter

Social Media

These links are all nofollowed. Meaning they are useless when it comes to building page rank. However, building page rank is not the point when using social media. The main purpose of linkbuilding through social media is for your links to attract people in different social networks.

The purpose of this link building strategy is to get links outside the social networks through the people inside them. I personally got some links from other promintent blogsites through the use of Twitter and Facebook. Of course, I used some premium tools such as SocialOomph and TweetAdder to increase my chances of getting backlinks from Tweetizens and I ran some Facebook ads to get some backlinks from Facebook users.

Link Baiting

This link building strategy is arguably the best choice when it comes to effective one way link building. Link baiting is all about creating good, quality content to attract one-way links from people who deem your article worthy of attention. I have created resource articles about link baiting previously – you can check ‘em out.

There is no risk in link baiting – unless you’re flaming or trolling quite severely. In which case, it will hurt your site’s reputation with the public. I don’t recommend this – but it sure as heck does the job when it comes to getting links.

It also hits 2 birds with one stone because you will also rank for the keywords that you used for the content you’ve authored. Yes, it is going to take a bit more work and creativity to squeeze out a great link bait – but it pays off in the long run.

Press Release

One of the popular ways of building links is through press releases. You create a good article, submit it to a press release site, let it roll for what it’s worth then pray for backlinks from all the potential readers. Don’t submit articles from your own blog because that would obviously be a duplicate.

The good thing about this link building strategy is, you’re tapping into a solid base of readers who are probably also webmasters looking for information and for good, reliable sources. Being known in a press release site can really help boost people’s awareness of your site.

The thing is, you have to be an avid reader and writer in order for you to keep up in maintaining your press release output. You articles must be laser focused, helpful, concise and intriguing to your target readers. Otherwise it is pretty much useless and you’ll get nothing but air. You don’t want air. You want links.

Update: Google is stricter now that even press releases are counted as spam. The truth is press release is a still a good way to build links, however you have to make sure that what you’re posting is newsworthy. Press release without news is not press release at all.

Reciprocal Linking

Exchanging links isn’t a sin. This link building strategy is just an irritating way of bugging webmasters – especially if the webmaster is not in any way interested in giving away links in exchange for another one.

There is more to reciprocal linking than meets the eye. You have to study up on a website and make sure that the link you’re gonna get is approximately equal or better than the link you’re giving. Otherwise, it won’t do you any good.

Some webmasters have a webpage dedicated to link exchange. Usually it can be found at a /links extension. For example: iamalinkexchanger.com/links

This will definitely NOT help. First and foremost – having a page dedicated to links is stupid and is already a way of telling Google that you’re giving out links. Second, who the heck wants a link from an all-outbound links-page? Probably the ones who also give out links in an all-outbound links-page.

In the end, nothing will happen to either of you because reciprocal links don’t give out much  juice to each other – most especially when it’s in a dedicated links page.

On the other hand, developing excellent relationships with other webmasters in your niche can get you the best link exchange deals around. Those kinds of link exchange are a gold mine for your ranking. If you can tap and build relationships with other blogs related to your topic, then link exchange becomes a very valuable asset.

Tips for Keeps: Link building is always a necessity when it comes to SEO. It is a way of driving in traffic, and a way of ranking higher in the SERPs. Find a link building strategy that best suits you in terms of enjyoment, effectivity and efficiency.

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  • I’d add guest posting since it allows you to pick the sites you get the link from and you can get links in the content.

    • Hello Greg,

      I’m totally new about that guest posting, if its ok for you can I ask for more information about it? Thanks a lot.

  • You have mentioned all link building strategies. All the above link building strategies, Press release is the most effective process to get targeted traffic on our site.

  • Whats your views on systems such as seonuke and article spinning. I keep on getting told there white hat methods but it seem black hat to me..

  • Anon

    Press release is a good idea. You get good backlinks for your site, thus increases site’s visibility on search engines.

  • it was just informative post and thanks for sharing such a useful information.

  • Thanks for sharing this information and resources its relay help full for me and my website

  • Jeane

    Link baiting has really gotten my attention lately as to how can my site’s marketing strategy could evolve into progression using this one. The article really makes a good source for my research and those tips are well appreciated. Way to go.

  • Great post! This post clearly confirms the fact that it is important you know how to implement the right strategy of link building.

  • christiara

    really effective seo ways to improve your rank, thanks

  • I think blog commenting still has a place in SEO. You will get some juice from links where the site is allowing for do-follows and Commentluv. However, what is probably more important is building relationships with the sites you are commenting on by providing insightful comments. This can go a long way towards building links/increasing traffic in the future.

  • Anon

    Thanks for sharing such a useful information. I hope it will certainly help people searching for some reliable and professional seo services.

  • Hello Sean thanks for sharing such an informative post. You have mentioned all link building strategies and it helps us get more traffic and as well as optimize in Advanced SEO.

    • My pleasure sir,
      I’m glad it has helped you. Also sir, might I suggest that you use your real name when posting comments on my site? :) I’d like to keep SEO Hacker clean and authoritative and keywords on names doesn’t help.
      Thank you!

  • amie

    I agree, linkbuilding like blog commenting, forum post are an effective way to spread and known the site. The key to become successful for this is to have its own uniqueness in leaving a message.

  • Andhra

    Great post….thanks for the post.it is very useful i will suggest this valuable information to my friends of having Websites…..

  • Hi Sean,

    I’ve been reading in a few places that .gov/.edu links no longer have the same strength they used. Which does make sense in my opinion. What do you think?

    • Hi Amit,
      I think that they still hold much value than the normal .com .net .info .org links – but it depends on a lot more factor than that – such as relevance, outbound links limitation, PR, etc…

      • Fair enough. Thanks Sean.

  • this blog post was SUPER AWESOME!

    i smiled all the way through out – i’m about to send to one of my team member’s and sharing it on Twitter.

    i soo need to start implementing it.

  • Ace

    Social media not only gets your brand out their but it also gets relevant back links to your website.

  • Very interesting and informative article, thanks for sharing. I am giving linkbuilding through social media a shot to see the extent to which it can help.

  • the seo hacker gives me a lot of ideas on how to link building

  • I hope these steps would be effective for site ranking. Thanks for sharing.

  • If you’re not familiar with oDesk, it’s an online jobs marketplace where businesses can hire and manage contractors remotely. What I really love about using oDesk is the ability to find good, inexpensive link building (and link marketing) help in a matter of hours. However, finding quality help isn’t always easy. Having to pour over a mountain of oDesk applicants to find contractors who are both cost-effective and reliable can be a real challenge.

  • An additional tip here is to be a little wary of anyone with all 5 star ratings. I’ve heard rumors of ratings gangs on oDesk, but seen nothing conclusive. Now, I’m not saying you shouldn’t hire contractors who have 5 star reviews, but a few 4 stars here and there may be a little more “natural.” Also, you can also drill down into each Job Title and see the original job description and details of work performed for that particular job, to get an idea of their strengths and experience and to put a little more meat behind the ratings.

  • Vivon

    This is exactly what I was looking for. It would be a great addition to my blog.

  • Though I have read a lot about the benefits from blog commenting for SEO, I have not really seen Google considering them as link backs to your site. I have taken some sample links (links used in the comments by users) to check if they are considered as link backs on Google.com…..and sadly the blog post page does not show up on Google as linking back to your site.
    Anyone else has actually seen the benefits? I mean with proof?

  • Hi Sean! You are so right about blog commenting. I think a lot of people have a misconception about it, because they think of the spam comments they see on their blogs. But really, spam is so easy to filter now– and engaging with your readers is an excellent way of gaining more loyal followers.

  • Lisa Donaho

    I found your website perfect for my needs. It contains wonderful and helpful posts. I have read most of them and got a lot from them. To me, you are doing great Really i am impressed from this post.

  • mark

    Your article is very knowledgeable about linkbuilding. I am very impressed with this entry and will be sure to follow the ideas and fundamentals behind it.

  • Victor Parker

    Good and excellent point in this blog. Link building play important role of seo. You also given information in paid link and social Media.

  • Eru

    What do you think about premium press release distribution as a link building strategy? I have lately seen many people in our niche doing many irrelevant press releases just for the links.

    • I think premium press release distribution can be a positive linkbuilding strategy as long as the press releases are unique, relevant, and have high-quality and is published in great quality press release sites.

  • Hello sean, I am a beginner on blogging. I feel that your article is very amazing. Thank you

  • Great post! That was interesting.I like your quality that you put into your post.Please do continue with more like this.

  • Mike

    Hey Sean,

    Great article you really went into great detail breaking down an effective link building strategy, I just had one question for you. I quote, “links amounts to almost 70% of your off-site SEO” where did you come up with this percentage and based on what data? I am just curious if this is a fact with a source or just an educated guess based off of “industry buzz.”

    I know it has at great importance but who can say a % for sure. How much does content and social influence off-site SEO?

    Thanks Sean!

    P.S I have a lot of respect for your work.

    • Hey Mike,
      Thanks for pointing that out. Right now they’re no longer anywhere near 70% though off-site optimization is still a pretty big factor. I’d say around 50% at the very least. The 2 new big players of off-site optimization now includes AuthorRank, Social signals – further putting down the % weight of links.

  • Nice post, Sean! I’m curious to hear your thoughts on guest blogging. Still effective? What about sites like EzineArticles and HubPages?

    • Guest blogging is still effective but I think low-quality guest blogging will be devalued someday. Ezinearticles and hubpages are a waste of time if you ask me – I personally won’t invest time on those. I used to a long time ago but since Panda, I don’t think they’re still an efficient strategy.

      • Sean Vandenberg

        Yeah, I thought Ezine and Hubpages wouldn’t be good venues these days. I’m just a bit new to the SEO scene (since January 2012, when I worked at Glenn Construction, LLC, writing content for their site). I’m not looking to “seize the Google scene,” but rather acquire some good, valuable in-bound links to increase traffic enough to obtain a bit more side work.

        Eventually, I’d like to work for an SEO company, writing copy and handling social media— but that will come later down the road after I gain more self-taught experience! And, thanks to sites like yours, teaching yourself SEO isn’t all that hard ;).

        Lastly, thanks a lot for sending me a link to your post on guest blogging. I’m sure it will come in quite handy!

  • hi, i am very beginning in link building. i think your post is very effective for me and for others who are beginner like me.

    • Hi Mahadi,
      Glad you liked this one :) there are more linkbuilding entries that are posted in our SEO School. Won’t you check it out?

  • When you hire an SEO company, you can spend more time on the other important aspects of your business. The concerns of ranking, marketing and optimization concerns will be handled by the SEO Company.

  • I would say that because link diversity is an important aspect of ranking, there is a need for the combination of all these. Guest posting and publications in magazines is also a good method, but press releases can give you the same exposure.

  • Good job Sean!
    I agree with you, blog commenting is a good way of link building strategy. Relationship is fundamental in the blogsphere…

  • Hey Sean!

    Great article about link building. I’ve enjoyed building links through blog commenting. O want to add that it is so much more than just link building – it’s also a nice way to build relationships with real people. I’ve had the opportunity to speak with several blog owners who have become wonderful acquaintances or friends that I keep in touch with and share blogging tips with.
    Thanks again!

    • Thanks Lisa,
      Linkbuilding, you could say, is ‘evolving’ and it’s getting tougher by the minute. Oftentimes thinking organically makes it seem much easier than thinking of exploiting a new loophole outside of Google’s watch. Keep up your relationships. They help a lot.

  • Jason Jersey

    A bit outdated

  • Gold Coast Internet Marketing

    Been working all this all the time and this post is really true. We all know that this would help us in link submission and it plays a great role in SEO. I totally agree to what you have written in your blog. Thanks a lot for sharing this!

  • Sifat

    Great article about link building. I’ve enjoyed building links through blog commenting. O want to add that it is so much more than just link building – it’s also a nice way to build relationships with real people. I’ve had the opportunity to speak with several blog owners who have become wonderful acquaintances or friends that I keep in touch with and share blogging tips with.
    Thanks again!

  • Hi, I read your whole post & found something interesting like “building relationships through commenting is great”. I thought blog commenting link building techniques was dead, But you mention some important facts in your blog about how to use blog commenting for link building. I really like those tips. Thanks for sharing this informative post with us.

  • Hello Sean, Thanks for sharing link building strategies post. It helps us get more traffic. I have enjoyed link building with blog commenting.

  • Thanks for sharing this informative post with us.

  • Nice post about link building. Social media and press release are a great way to generate high quality backlinks.

  • That is the Great article you really went into great detail breaking down an effective link building strategy. I am really happy and I will definitely share with my friend.