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SEO has thought us many lessons over the past few years, and one of them is to optimize everything in a site. Rankings can rise or fall on a drop of a hat and fixing up every detail would ensure that your site would be able to keep steady or recover quickly from any algorithm update or ranking fluctuation.
This makes minor fixes and small changes just as important as the larger and more comprehensive ones. Here are some reasons why this tends to be the case, and how it can positively affect your SEO.
Site Crawling Tools Can Tell You a Lot
Using site crawling tools like Screaming Frog and SEO Powersuite allow you to comprehensively scan each crawlable part of your website, allowing you to see any pages that might need some working on. Site crawling tools provide you with detailed information about specific web pages, with information such as status codes, H1 and H2 tags, and meta descriptions. The best part about these tools is that they are able to automatically classify similar pages, along with pages with issues that need to be resolved, saving a lot of time when it comes to on-site optimization.
For example, there might be a number of error pages that would require you to redirect some of your web pages, and some pages that you might need to disallow robots.txt. Whatever the issue, site crawling tools are some of the most effective ways to perform on-site optimization and allows you to perform small and quick fixes that will positively impact your website.
Start with the small details
When it comes to on-site optimization, there are many places to begin. One good place to start is with your content. The latest Google algorithm updates emphasized the need to create quality content in order to improve your search rankings. Articles are some of the best places to help your traffic grow, and improving them by adding additional information, improve the title tag, and adding meta descriptions will surely allow your content to rank better in the long run.
From experience, we have seen websites that had old blog articles that required a few changes to be more searchable. As a result, we made sure that H2 and H3 subheadings were properly implemented, and that meta descriptions are present and updated to show up in SERPs. These factors not only make it more searchable, but can also improve the user experience, and make your content more presentable when being viewed on desktop or mobile.
These small incremental details might only be minor fixes, they can make a big difference in improving your rankings and drive more traffic.
Take Google’s word for it
The advice to focus on the small things also comes from Google themselves, who stated that they took this approach when optimizing some of their sites in order to draw more traffic. If you think that these minor changes do not impact your traffic, think again. Even Google would be able to notice those small details that you did in order to improve your SEO, allowing you to implement bigger changes without facing any issues.
Google’s latest algorithm updates have emphasized the need to optimize content, especially with misinformation becoming more widespread across the internet. Another good approach is lessening the number of pages within your website, which allows GoogleBots to focus on pages with higher quality content. This makes your website less susceptible to error pages and duplicate content, providing a more positive impact on your SEO. Overall, following Google is the best way to go when it comes to taking the best steps towards improving your website.
There are many ways to improve your website’s SEO through the use of many techniques, and at times, some of the best ways are the simplest ones. It is best to start with the small details, as they are the stepping stones towards the bigger changes that would impact your website’s SEO. Every detail matters in the world of SEO, and each element has the ability to affect your traffic in many ways.
If you have questions or inquiries about SEO, leave a comment below and let’s talk.