6 Common Yet Neglected SEO Techniques that You Should Start Considering

Common Yet Neglected SEO Techniques

You’ve probably heard the same things over and over – sitemaps, high quality content, title tags and Meta descriptions – and you’re on the prowl for something new.

Note: This article is meant for SEO experts and site owners looking to do more with their site SEO strategy.

In this post, I’ll discuss some common yet neglected techniques that can be employed to make your SEO even more effective.

Of course, don’t expect your rankings to have drastically improved in two days because that’s not how it works. Like every other SEO technique, these tips will help you improve your site’s SEO gradually.

1. Review your link profile regularly

Your link profile is a powerful entity on your site, though it can have a negative effect if you don’t control it. There’s not much you can do about the sites which link to your site (or don’t). Negative SEO attacks are actually quite common. On the flip side, you could have some really good links from high authority sites like .gov and .edu sites.

You should carefully use what control you have to ensure that , like fire, your link profile remains your good servant.

Here’s what you can and should do on a regular basis:

  • Scan through the list of sites with backlinks to your site on a schedule. You can get this info using Google Webmaster Tools (GWT). There are also premium services which monitor your link profile and alert you on possible risks.
  • Ask low-authority and spammy sites linking to yours to remove those links. A polite request works best – send an email to the site’s webmaster. However, sometimes this may not work – they may fail to respond or ask you to pay.
  • Generate a disavow file and submit to Google – this file includes those links you don’t want but are unable to remove, and regardless of the recent confusion surrounding the subject, it still works and should be used when necessary.

2. Include fully optimized videos and images above-the-fold

As you well know, videos and images improve user engagement on a site. What you probably don’t know is that these can improve a site’s ranking in the Universal and/or Image SERPs. On average, pages with images rank higher than those with fewer or no images. The first and second SERP positions give no-image pages higher CTR, but from positions 3-10, it’s a different ball game.

Image Above the Fold

It’s not just about including images and/or videos either, they should also be SE optimized, and here’s how to do it:

  • Give the image an appropriate title, adding a major keyword naturally where you can
  • Ensure the image is relevant and high quality for users
  • Include alternate text
  • Make sure the file-size is as small as possible so that your page-load speed isn’t adversely affected. The image size should be appropriate according to the resolution
  • Include supporting schema

Videos also show similar behavior in SERP as images. By adding them above the fold, you both add value to site users and improve SERP ranking. High value will therefore improve CTR, reduce bounce rate and increase dwell time, all of which further improve ranking.

3. Ensure your major keywords appear everywhere within the site

Employing your major keywords throughout the site is one of the important SEO techniques that get neglected. It’s not just about having blog posts that mention the keywords here and there. Don’t just have a page or two showing the keyword and neglect the rest of the pages.

Google looks for sites where search query keywords and their semantic variations are supported/promoted throughout the site. To find out the level of occurrence of a particular keyword, follow these steps

a) Go to Google and search for inurl:domain, with the desired keyword/phrase included in speech marks.
b) See how many results are provided by Google.
c) Repeat the above steps with as many of your competitors’ sites as you can for comparison.

Sites with higher site-wide keyword occurrence tend to be ranked higher for said keyword, even where the page authority, domain authority and number of good links are lower than competing sites. This suggests that keyword occurrence is an important factor for Google. Semantic variations are also acceptable – synonyms, tense changes etc.

4. Enhance site security

Last, year Google revealed that site security is among the new factors added into their ranking algorithm. Using HTTPS sites is now an indicator that Google considers. While its impact at present is still small, we expect that it will grow stronger with the passage of time.

Given the recent disruptions that have happened in the recent past, security is now important to users, and Google.

Site Security

Although data is important to the practice of SEO (especially the one not offered upfront), there must be limits to which we adhere.

If you are able to, add site encryption, which alerts users and search engines through by having ‘https://’ instead of ‘http://’ used for non-secured sites. This lets users know that there’s an extra layer of security, and this may improve your other metrics like CTR, dwell time, and bounce rates.

5. Ensure your URLs are keyword-specific

It’s time to check your URLs if you aren’t ranking for specific keywords. While exact-match domains are now considered a spammy SEO technique, Google still attaches importance to the URL and considers it an indication of relevance to a SE query. You can rank higher by using popular queries in your URL as they are. If you’re using long-tail keywords, you might create specific targeted pages to insert the keyword string into the URL.

6. Include image sitemaps

You probably know all there is to know about XML and HTML sitemaps, but image sitemaps are important too. You’ll be surprised at just how few sites have sitemaps at all. Image sitemaps will especially improve ranking for Google’s Image SERP tab, and it’s not hard. You only need to add information describing your images within the current site XML sitemap.

Your sitemap may include these tag definitions: <image:image>, <image:geo_location>, <image:loc>, <image:license>, <image_title> and <image:caption>. Image sitemaps are a must if you want to boost your image SERP ranking and traffic.


We tend to look at the most complicated things in terms of SEO, neglecting some of the most common techniques that we need to review once in a while.

Share us some of the common SEO techniques that you’re doing even until this moment!

Thank you to Jack Dawson of BigDropInc for collaborating with us in this topic.

Double Your Growth.

We curate the best of inbound marketing news and send over the top 10 we know will contribute to your growth - once a month.

  • Jas

    Indeed good article. The point #3 you mentioned here is really very much important. Another thing I want to mention is linking to the appropriate landing page with anchor text on every page also help boost in ranking for the keyword. This strategy I specially test in my client website.

    Regarding backlink I still confuse how Google ranks actually. Website that have very low or zero link profile ranking high on Google. I don’t know what SEO quality Google see on those websites.

  • Image sitemaps are very important factor in SEO. These sitemaps are helpful in indexing images which are prefered than text only content.

  • Lagatar

    Hi Pam!

    Nice post. Can you write a post about targeting multiple keywords within a same post/url.


  • “6 Common Yet Neglected SEO Techniques that You Should Start Considering” this is a nice article. I got new information from it. So thanks for sharing.

  • Tim

    a very good article. i translate it into german and link it to you

  • WOW !! Never knew that using HTTPS sites is now an indicator that Google considers.

  • I often neglected to post the images above the fold thinking that users need content to get more idea about the concept written. But I came to know that images and videos are equal to 1000 words. Thanks a lot for sharing this post Pam.

  • It is very detailed article. Previously i don’t know these many points. Now i got so many points through this article. Thank you so much for sharing this valuable information.

  • Thanks for posting such a wonderful blog. Thanks for sharing it.

  • Alex

    Really good tips,never thought about including images into a sitemap.Thanks.

  • Neeraj

    Nice and somewhat unique piece of information. By the way I have done all basic SEO on my blog except link building without any success. Is link building the most important thing?

    • Linkbuilding is essential, but this is not that the only thing that you should be relying on if you really want a successful marketing campaign you need to focus on other things as well, like content marketing, email marketing, and outreach. :)

  • I never thought about getting rid of negative backlinks before. I guess I thought all backlinks were good backlinks but I can definitely see how Google would penalize negative backlinks. And that’s crazy that they’d “Charge You” to remove the backlink. Is that some type of new scam that people have these days? They send negative backlinks to a site and won’t remove them until they get paid?

  • All true! It’s the basics that keep everything going and we often forget to keep them up. Thanks for the reminders.