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SEO has evolved over the years and there are more strategies geared at winning in the industry. One of the scopes of work associated with this field is Enterprise SEO. However, this does not change how SEO plays out the even field entirely.
What makes Enterprise SEO different is how the scale of strategic levels is applied to determine the positive outcome of optimization.
With this in mind, let me give you a quick breakdown of Enterprise SEO and how it can effectively provide you solutions.
Defining Enterprise SEO
There is a lot of debate over the definition of Enterprise SEO and how it is interpreted in the business industry these days. However, we can all agree that it is an umbrella term that cannot be limited to one or two key characteristics.
In Deep Crawl’s survey regarding Enterprise SEO, it immensely resulted in industry leaders voting that this practice is a mix of applying SEO to a large-scale organization and an extensive website as well. But what makes it distinctive is that you can simply work with a single aspect – even without the help of the other characteristic. Simply put, huge brands can have a small site with only 5,000 pages or it is a much bigger one if they have other international entities across the globe.
This only goes to show that Enterprise SEO is all about wide-range scope or scale and it does not matter if this applies to their brand, size of their site, or their traffic.
Promoting the Value of SEO to Enterprises
Promoting the value of SEO can be as simple as staying vigilant in tracking reports and presenting it concretely to the organization. Although it is possible for an enterprise to create an internal team dedicated to SEO, these organizations can do a lot more with an agency working with them to aid in generating more revenue in the digital market.
Before diving into implementing SEO for these organizations, you should establish it as a priority for the enterprise. Impactful SEO will leave a positive dent on KPIs, hence, technical documentation is important so the effects of SEO are prominent.
As the SEO assigned to an enterprise site, you should acknowledge that there is a legacy attached to their site.
Given that you are not there to handle their site from the very start, you should make sure that solid technical foundations and unique strategies are carefully observed. But first, you have to gain access to the platform of the enterprise – just so you have the guarantee that it is customizable for SEO.
The challenge with the legacy stacks on the site is that it has gone through many changes in its platform, which can cause problems in site speed and onsite implementation. To implement good SEO to a site, here are some factors that you should take into consideration:
- Proper documentation of initial site audit
- Request for CMS access which can give you the capability to implement fundamental SEO elements like robots.txt, title tags, internal links, canonical tags, structured data, and sitemaps.
- Evaluate the database and ensure that the proper categories are there, as well as the necessary descriptive fields.
Enterprise sites can range from e-commerce to large-scale blogs – which can result in a large stack of pages on their end.
To win in Enterprise SEO, always keep in mind that it’s all about dominating the search engine results pages (SERPs) and you cannot do that if the site is not easily discoverable by search engines.
Having said this, Enterprise SEO should oversee the different factors of crawlability which are as follows:
- Internal Linking
- Crawl Errors
- Proper Allocation of Crawl Budget
- Duplicate Content and URLs
- Canonical Tags
- Server Response Time
In order to satisfy Enterprise SEO’s goal of conversions, CRO can be considered as part of an SEO plan. This effort ensures that aside from the organic site traffic and rankings on the search engine, there is sufficient data to prove that SEO’s value is unprecedented. Better user experience can help the enterprise’s target market come back to the site to convert.
In addition, you are certainly helping organizations reach their goals by providing in-depth reports on the following:
- Customer Insights and Audience Demographics
- High-Level User Experience
- Establishing Trust and Authority Over Competitors
The fundamentals of Enterprise SEO can easily be mastered if you take the time to get to know your client and satisfy their acquisition goals. Strategies and technical efforts should be implemented with conversions in mind, which is the primary reason why SEO can get the interests of SEOs in the first place.
Are you dabbling in Enterprise SEO these days? Let me know what you think about this guide in the comment section below!