How Google Search Plus Your World Affects SEO


Google is now undergoing a major change in their search engine as they implement ‘Search Plus your World’ – it is simply integrating Google + into their search engine algorithm in order to serve it in their search engine results page.

Social Takes Center stage

We can see social having a bigger part in the search engines. It’s slowly but surely creeping in and taking center stage. There have even been news that social is the new linkbuilding – and that linkbuilding is dead (which is simply not true).

Search Plus your World takes social one step further into its grasp on search. You have to be signed in to Google (meaning you have to have a Google account) to take advantage of its benefits.

What does it do?

Basically, Search Plus your World helps you dig into Google+ data and pulls this data out together with the usual search engine results, and shows it to you. This data may concern people in your circles, their photos, what they’ve shared, +1’d, etc…

Search Plus your World combines both personalized search (which deals with tracking your logged-in personal searches) and social search (which deals with your social media connections and efforts affecting search results). It merges it in a way that tries to make the search engine’s results more relevant to you in terms of your personal intentions behind the query.

How Search Plus your World affects SEO

Search Plus your World shifts the paradigm to a whole new level. Suddenly, you have to be in the Circles of everyone! You want your company to be in the Circles of anyone and everyone in your market. You want your Google + Page to be easily accessible and looked for by people in your market.

Search Plus your World promotes Google+ in a very compelling way. Companies will realize that having a Google+ page, and promoting it, is a must – if they want to get better (albeit personalized) rankings in Google.

On top of that, if you are on a lot of people’s circles, you would want to keep on sharing your stuff all over – so that it would appear on your circle’s ‘personal results’.

People and Pages

Search Plus your World People

Search Plus your World now lets you check out people and pages in Google + in the SERPs. It really highly encourages all people to go into Google +. We still don’t exactly know how Search Plus your World ranks relevance in order for your Google+ profile or page to appear on the right-hand corner of the search results. We’re guessing that it’s a combination of profile keywords, +1s from people with relevant profiles, number of people with relevant profiles who have you in their circles.

The more people seeing you on the People and Pages on Google+ results, the more chances of you getting more people in your niche into your circles. Crazy.

The Social Landscape

Search Plus your World is currently set at default and you would have to opt out if you don’t like the feature. It gives you an option to switch back to the previous version of search – which segregates social and personalized search results from the normal, unpersonalized ones through a toggle button on the upper right side of the query text area.

Knowing that, we can now say that ‘personalized’ and ‘social’ search is now the norm. Search has changed drastically in the past few years. And it’s changing even faster as social slowly but surely changes the landscape.

Search Plus your World definitely encourages people to go social. Cut down your linkbuilding efforts, and increase your Google+ promotion!

Chances are, sooner or later, there will be a lot of new players for Social Media Optimization. It’s getting bigger and bigger and the bearing on search is getting heavier and heavier..


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  • Ted

    Wow, big changes here. I see all the personalized options when I’m logged in now. It’s a weird way to search. Most of the time I couldn’t care less what someone in my Circle shared, but that’s just me.


    • So far, I also couldn’t care less about it – but since it’s my profession, I have to care and study how it works. This new algorithm update strongly suggests everyone to go into Google+. It’s kinda unfair. But that’s life. Lol

      • Ted

        I know exactly what you mean. I’ve been using Google+ for six months, just in case it gets ‘important.’ Nobody wants to be left out :)

  • Thank you for great post! It is really necessary early warning – go as fast as possible to Google+ and re-build all over again your SEO skills but for social now! In the same time I am not confused to continue with ‘building backlinks’ in old fashion SEO style, because the Internet remains in current shape for a long time.

  • Nice new technology. Let us wait how will the masses react to this new kind of services from Google. For me I would still go the with old fashion SEO style. I haven’t sign up to Google+ yet and I will agree with Ted that I will sign up just in case it will become important in the future.

    • Yes you should sign up Gray. And don’t forget to add me in circles :) Message me there so that I can add you up too.

  • Yeah it may be best to bite the bullet and at least setup an account. I don’t really use mine that much at the moment but perhaps once I start to get in some more circles I may be more motivated. But since G is the big dog and they want you to play with them you might as well be in line to do so.

    • Right. Start posting stuff in your G+ that is related to your niche. It is now a ranking factor in the Search Plus Your World algorithm.

  • mohan

    Thx for this great information that you are sharing with us!!!

  • Anon

    They have invested a lot of money in this for it not to be important. I think you are right in getting in on the ground floor. Personally I dislike it a great deal, but I don’t think we’ll be able to ignore it as a technology for much longer. They hate their #2 competitor and are very worried about facebook. This means they will do everything they can to make G+ a full on success IMHO. That means, impacting SERPs and anything else they can lay their hands on in the social media world.

  • Den Nicholson

    I have been using G+ for a short while now and I am not sure if I like it or not, as a SEO and marketer I am sure that it has to be good for ranking, but as a search engine I am not getting any wow factor.

  • Dave Rei

    Thanks for this Sean. I can tell you first-hand, after placing a G+ button on a client’s blog, the site’s position in the results pages improved dramatically. Google REALLY wants people to use G+ and is rewarding them for doing so!