How the New Instagram Shopping Can Help Boost Your Business

How Shopping On Instagram Can Help Boost Your Business

Instagram has become not only one of the biggest social media networks in the world, but it has also become one of the most effective marketing tools as well. With numerous brands and influencers making full use of the platform, Instagram is one of the best places to grow your online presence.

Recently, Instagram has introduced a host of new features, such as Instagram Stories and IGTV that helped Instagram become a more versatile platform. This month, another new update has rolled out called Instagram Shopping. This new feature aims to implement e-commerce on Instagram, making it another digital marketplace where brands would be able to reach their audience. Here’s a look at how it works, and how it could help boost your business.

At a glance

The concept of Instagram Shopping can be traced to various sellers and businesses using Instagram as a way for users to view and order their products. This led to more and more users buying their products and completing their transactions on Instagram. With this surge in online shops on Instagram, it is only fitting that an actual shopping feature would be introduced to help these brands sell their products, and help their business grow on their platform. With Instagram Shopping finally launching, users would now have a more convenient way of conducting transactions and lead more users into

How it works

When viewing an Instagram profile of a brand you want to buy, look for images that have a shopping bag icon in the top right corner of the thumbnail image.

Instagram Shopping Icon

After tapping on the thumbnail, you can tap on the image itself to view the price and tap on the icon to get more detailed information about the product.

Instagram Shopping Product

On the product image and description, you have the option of viewing and purchasing it on the business website. Tapping on the description allows you to view more detailed information about the product. The information provides details such as product measurements and dimensions, product material, accessories, and even available colors.

Instagram Shopping Product Description

On the bottom of the description, you would be able to view similar product posts that you might also be interested in. This allows users to be able to look for alternatives and new products that they may like.

Instagram Shopping Related Posts

How Instagram Shopping can boost your business

By using Instagram Shopping, users would now be able to view products much easier and with more detail than before. Along with a more refined way of viewing products, users would now be able to access the website where the products are located and immediately make a purchase. This means that you are not only getting traffic on your Instagram account, but you are also getting more traffic to your website as well. Leading users to your website mean getting conversions after purchasing a product, which helps your business grow purchase after purchase.

Social media marketing on Instagram allows for many opportunities for users to be able to discover your business. By using Instagram Stories, utilizing live video, and even creating interesting video content on IGTV, promoting your business on Instagram offers a good degree of versatility. This also means that your content creation team would be getting really busy, as these Instagram features have to be utilized differently to promote your products.

Instagram is one of the most widely-used social media platforms around, and with Instagram Shopping adding yet another function, it opens up another opportunity for websites to gain conversions and boost their traffic.

Key Takeaway

Instagram Shopping may still be a very new function, but its impact will surely be felt by businesses that utilize it. Through this feature, they can expect more people to access their products on Instagram, while being able to improve their website traffic. Instagram is slowly but surely becoming a versatile social media platform, and more businesses should take notice.

If you have questions about social media marketing and SEO in general, leave a comment below and let’s talk.

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Sean Si

About Sean

is a Filipino motivational speaker and a Leadership Speaker in the Philippines. He is the head honcho and editor-in-chief of SEO Hacker. He does SEO Services for companies in the Philippines and Abroad. Connect with him at Facebook, LinkedIn or Twitter. Check out his new project, Aquascape Philippines.