Last updated on January 10th, 2017 at 10:59 am
Just getting it out there – this isn’t a product review. It’s an article on understanding how to take advantage of Net Promoter Score or NPS using Qeryz – a free customer feedback survey tool. Basically speaking, ORM or Online Reputation Management is one of the most important aspects of SEO. Depending on how you handle your ORM, it can either make or break your SEO so it is recommended to understand it.
Many people who do their business primarily online wonder what it would take to get people to take action. Such actions could be buying their products or at the very least inquire about their services. In SEO, creating content is the key to ranking well on search engines such as Google or Bing.
However, copywriting itself must suit the needs or wants of the people who visit the website itself. In other words, the intricacies of online marketing should lead to one thing and that is more natural and fuller content. Knowing what to write or provide in your website in order to get people to take action, however, is an entirely different problem.
Getting to know your Visitors
One of the primary purposes of copywriting is getting people to take a desirable action with regards to your website. That could be anything from subscribing to your posts or even availing of one of your premium services. The possibilities are endless and the only variables are what kind of services you offer and what you want your website’s visitors to do for you.
There are many different ways of getting to know what your customers want but in this post, we’ll talk about the simplest way: directly asking your customers themselves.
On the internet, it is difficult to ascertain another person’s identity, especially so if they are anonymous. However, it is actually simpler to straight up ask them for what they want, of course not in a literal sense. The most convenient tool for this job is Qeryz.
What is Qeryz?
Qeryz is an on-site survey tool for webmasters. It is essentially a tool that gives your website’s visitors a voice – and trust me, that voice will make a difference. Knowing the right questions to ask is one thing to consider but if done right, converting your visitors from passive supporters to active advocates of your business can become a fairly simple thing to do.
Some websites might resort to some black-hat techniques that honest businessmen may frown upon but relying on Qeryz to get to know your customers on a more intimate level is definitely the right thing to do. People love talking about themselves and Qeryz allows them to do just that but in a way that will benefit your business.
Getting to know what your website’s visitors want out of your website may seem like a small thing but in reality, it’s a very big thing that could improve your reputation with your customers as well as enabling you to get to know them.
Many websites opt for promoting their lowest performing links or products. While this isn’t bad practice, it isn’t always right. With Qeryz, being able to know exactly what the majority of your customers and potential customers want is really easy.
How does Qeryz work?
Qeryz relies on information gathered from the Net Promoter Score or NPS. In one of our previous posts, we discussed that NPS is a technique used to gauge your customers’ interest in your website and if not, find out what you can do to change that. This is done by having Qeryz casually pop up and ask them this seemingly innocuous question. The single question approach gives your customers incentive in answering your survey. Not only will the survey make them feel valued, it’s also a single question survey and takes 3 or more seconds to complete. A follow-up question is possible and it could be done with a separate e-mail. It’s that simple. 1 or 2 questions is enough to garner you actionable data which is enough for you to make things better for your customers and for your business.
The simpler approach using NPS is great because it’s not a hassle and research has shown that surveys with more questions tend to get less data, primarily because people don’t find the motivation or have the time to answer them.
The real strength of NPS and by extension, Qeryz, is finding actionable data to use to your advantage. While many people would assume that it would take a considerable effort to gather actionable data, the advantage with Qeryz is that it makes that process short, sweet and thorough. 1 or 2 question surveys tend to gather more actionable data because people don’t think that it is a hassle to answer a survey that takes less than a minute to complete.
NPS is reliable because you can use that data to improve your business and what your website offers to your customers. However, another advantage with Qeryz is having actionable data that you can use to compare how you’re doing with that of your competitors. In this time and age, knowledge is power and Qeryz is the key to get you that knowledge.
Qeryz, in a nutshell
Qeryz offers the same depth and number of services and tools that other similar products in the market offer – at a more reasonable price. Here are some of Qeryz’s features in a nutshell:
- Checkbox Survey – Running a multiple choice survey for multiple responses has never been easier than with Qeryz.
- Color Schemes – One of the most important things about adding third party apps to your website is that they should be customizable to fit your theme and not the other way around. Qeryz comes with numerous color options and palettes and all of them are free for you customize to your heart’s content.
- E-Mail Notification – Qeryz understands that everyone is busy so they added a feature where responses to your surveys are directly sent to your designated e-mail. Access your responses anytime, anywhere.
- Left or Right Positioning – Qeryz understands the importance of having a clean website so in order to be unobtrusive as possible, Qeryz can be placed on either the left side or the right side of your website.
- Mobile Responsive – Most people access the internet on their mobile phone compared to last decade where people mostly used their computers. Qeryz is fully compatible with all mobile devices.
- Net Promoter Score – NPS is a data gathering technique used worldwide and Qeryz gives you access to that data anytime, anywhere.
- WordPress Compatibility – Many blogs run on WordPress and Qeryz appreciates that. Qeryz has a WordPress plugin that allows installation to your website at the press of a button.
There are many more advantages to Qeryz and the best part is that it is fairly simple service that gives you the most bang out of your buck. Are you interested in making your website the best that it can possibly be? Head on over to Qeryz’s website to find out more!