The web is getting better and better at serving users. There are so many websites transitioning to a web 2.0 model of user experience and functionality – and now there is what we call web 2.0 linkbuilding. It’s nothing too complicated – let me show you how.
This entry is part of the SEO Hacker School series: Linkbuilding Techniques
Web 2.0 linkbuilding has much to do about filling out your profile in web 2.0 websites – especially the ‘links’ and/or ‘websites’ part. Here are some of the sites where you can build your profile/brand in:
(Warning: These pages and links should be used for building brands – not for the sake of just building links. If you want to build links for ranking, this is not the way to go This list is derived from Jason Acidre’s list albeit updated)
Site Profiles
- PageRank – 8
- Dofollow link of the URL of your website
- No need to build a page, just search your domain name through Alexa and once you find it, build 1 backlink to direct crawlers to your site’s info page in Alexa, then eventually reach your website to pass through trust
PageRank – 8
- Nofollow link but passes massive amount of trust and authority to your site
- Fast crawl rates
- Making a company profile page through Wikipedia may only take you 10 – 20 minutes. Just sign up there and write something unique, professional and concise about your website
Web 2.0 Blogs
Posterous
- PageRank – 7
- Allows dofollow links to your site (URL and/or Anchor text)
- Has fast crawl rates and allows you to autopost on different other blogsites such as TypePad, Livejournal, Tumblr, WordPress.com, Blogger, etc…
- Setting up for an account is easy and only takes a few minutes, which will include making your profile
- PageRank – 8
- Allows dofollow links to your site in every post or re-post of a blog entry (URL and/or Anchor text)
- Has fast crawl rates and allows you to accumulate a following if you are active enough to participate in the community
- Setting up for an account is easy and only takes a few minutes – wherein you will be thoroughly guided as you decorate your profile and tumblr space
- PageRank – 8
- Allows dofollow links to your site in every post and/or re-post of a blog entry (URL and/or Anchor text)
- Has fast crawl rates and allows you to accumulate a following if you are active enough to participate in the community
- Can easily accumulate PageRank
- Setting up for an account is free and easy and you will be guided through the set-up process. Some themes are also freely available for you to choose from.
- Seth Godin blogs here (I’M A HUGE FAN!)
Web 2.0 Profiles
- PageRank – 9
- Dofollow link of the URL of your website
- Fast crawl rates
- Passes through high volume of PageRank juice when it gains PageRank
- If links are built to your Youtube page, it’s possible to reach PageRank 5 – 7
- Profile page can be done in just 3 minutes, you can also choose to upload some videos to make it livelier
- PageRank – 8
- Dofollow Anchor text link pointing to your site
- Fast crawl rates
- Lensmaster page ranks easily on SERPs (very advantageous for branding)
- Passes through Pagerank, authority and trust rank
- You can make a Squidoo Lensmaster page in just 2 minutes, just fill up the necessary details and you can then include an anchor text link to your site (using your preferred keyword) through the bio section
- PageRank – 9
- Nofollow link of the URL of your site that’s capable of passing trust
- Can easily rank for your brand’s name on search engine results’ top page
- Gains high Pagerank if external links are built for it
- Has fast crawl rates and is good for your site’s page indexation
- Sign up for a Twitter account and include your site’s URL on your profile, then that’s it
- PageRank – 10
- Nofollow URL link of your website
- Can quickly rank on SERPs for your brand name
- Fast crawl rates and good for page indexing
- Easily gains PR along the process, as long as the page is active and has external links pointing to it, however it’s not capable of passing through Pagerank but do pass trust and authority to your site
- It’s easy to build one and will only take you a few minutes to complete all the necessary details for your Facebook Fanpage
- PageRank – 8
- Allows nofollow anchor text link on your profile (you can choose your desired keyword)
- Fast crawl rates and can help boost your targeted keyword to rank on SERPs
- Highly trusted by search engines and can help increase traffic to your website
- Signing up and making your Stumbleupon profile can only take 2 – 3 minutes of your time
Web 2.0 and RSS Feed Submissions
- PageRank – 8
- Find a relevant question to the niche of your site and answer it. Include your website’s URL along the answer as the reference
- Have super fast crawl rates, that the link you’ve built can be crawled in just hours
- Nofollow attributed URL hyperlink, but passes through large amount of trust to your site
- Finding a question and answering one will only take 3 – 5 minutes
Social Bookmarking Profiles
- PageRank – 8
- Allows dofollow anchor text links pointing to your site, and also allows as many backlinks as you want to be saved using your preferred key phrases
- Links you submit can be viewed publicly, which means it’s accessible to search engine crawlers
- Moderate crawl rates, so you need to build at least one link to it
- Signing up and adding of links can be done within 2 – 3 minutes
- PageRank
- Have fast crawl rates and can fetch up your bookmarked pages within 24 hours
- Dofollow links and usage of targeted keywords as anchor texts are allowed
- Overall task only takes 2 – 3 minutes to finish
- PageRank – 3
- Dofollow link attribute and use of anchor text of your targeted keyword are enabled
- Links you submit are viewed publicly, so search engines are able to reach them, however you need to build links to them to make sure crawlers can reach and have your main site indexed
- Creating an account and building your site’s backlink through Mylinkvault.com only takes 2 – 3 minutes
After creating site profiles in these web 2.0 sites, you don’t stop there. You have to link out to them from a website you own with a good, consistent crawl rate – so that these webpages will be indexed and considered by the search engines.
Tips for Keeps: Keep on improving the links you have from these web 2.0 sites in terms of tags, descriptions, pictures, additional links, etc…
About Sean
Two questions:
1. Why is this not a good way to go to build links?
2. If I am building my brand, and put nearly identical information on all of these various sites (but not identical to what is on my website or blog), will this do more damage to my brand? In other words, will Search Engines view it as spam or as duplicate content, and therefore discredit it?
Hi Jeremy,
Well this is not a good way to build links for the sake of ranking because it deals with websites without real, direct relevance to your SEO campaign EXCEPT if you’re building a brand. For example: if you’re selling chairs, all the web 2.0 sites i’ve listed are not really directly relevant to chairs or any vertically related idea. But if you are building around a brand of a chair, then putting up web 2.0 profiles can be a good strategy.
The answer to your second question is: No it won’t damage. It might, however not rank/help as well as you think it would if it contains duplicate content and the search engines discredit it.
It doesn’t do damage to your site, in fact it will give your site a boost. Sean is correct, it doesn’t directly give you a ranking boost for the keyword that you’re trying to rank but instead it will give your site a good natural backlink profile that will tell Google you’re site has a brand. We’re talking about domain trust.
That’s a really helpful post.
Thank you for the reply. That is very helpful. I keep forgetting that it is not just the links on other blogs and website that are helpful, but the “kind” of websites and blogs that those links are on.
You are right. According to Social Media Strategy is very Important. What you say?? is it?
Strategy is always important regardless :)
Sean,
this is a great resource – very comprehensive. And thanks for indicating the page rank of these sites. I’ll add Hubpages to the list as well.
Many people are building links to these sites for ranking ; and many of them are using social bookmarking tools like SocialAdr, Onlywire. Posterous is one of my favorite site.
henry
Thanks for your input Henry! I’ll look into Hubpages and try to add it up here too. Onlywire is a very good social bookmarking tool! Do you use it?
Sean recently posted..Five Effective Ways to Say “I’m Sorry”
Great info.actually very useful to me
This article is really amazing and will be helpful for those who are into link building.
A great run down of some of the best web 2.0 websites around. It is my favourite strategy for good long term traffic. My favourites from your list are;
tumblr
Youtube
Twitter
StumbleUpon
folkd
Others I like that are not are your list are Delicious, Hubpages and reddit.
Dan Thorley recently posted..Who exactly are your prospects and customers?
You SHOULD try Posterous too Dan. Trust me.
This is good stuff you have in your blog. Thanks for using commentluv and I have bookmarked your site. After the Panda update top SEO’s have all agreed that in order to reach the top of the SERPS you have to have a good quality site. In order for one to achieve that they said you have to build a brand. All of these info you shared here is of high value this is the stuff that people should focus on, building a brand.
Thanks. I never realized Yahoo Answers was such a good option. I’ll open an account with them and start helping.
Hello, a nice list, I’ll do every single one :-)
The key to getting high SEO rakings is to identify which words or phrases best describe the site or the business. These words and phrases are commonly referred to as “keywords”. We will work with a business to choose good keywords and then have these keywords placed in strategic places on your website.
Thank you Sean! Your post really helped me with my brand. I don’t think TypePad is free anymore though, is it? It looks more like a free trial – with the blog being removed after two weeks – in my view.
I’m not entirely sure coz I haven’t checked lately. I still think they have a free version – coz my typepad’s still there.
nice articles,
currently Connotea.org service down
ajay recently posted..SEO advantages of Pinterest
Looking forward to build my brand on wiki pedia. Thanks for the heads up Sean, you nailed it again.
Thanks man. Glad the idea stuck to you as an actionable info.
Web 2.0 sites are really effective if the content is quality. It brings traffic and can have high PageRank. If the anchor text points to our site then we can benefit in terms of traffic and back links.
That is the best list I have ever found. Good job Sean.
Excellent list,
thanks
This is an off topic question, but I was under the impression CommentLuv was for “do-follow” links. But they all seem like they have the “No-Follow” attribute.
Can anyone explain what’s going on here?
Thanks!
Webmasters can opt to make them dofollow if they want to :)
Very good. Fantastic