Every now and then, there would be times that you might run out of ideas for new content. This can happen to any of us, and it tends to be troublesome, especially when you’re on a tight publishing schedule. This makes content marketing one of the toughest parts of our job, as keeping relevant and viral content helps generate traffic and conversions.
Thankfully, digital marketing offers us the best tools that allow us to look for the best ideas that help give us inspiration for quality content. From search engines, AI assistants, and online forums. This allows you to find interesting topics to explore in just a few clicks away. Here are some of these brainstorming practices that will surely help you craft quality content in a hurry.
Look at Competitors
Sometimes, the best places for inspiration can come from your competition. This will help you see what kind of content drives more engagement and traffic and find a way to create something much better. This practice is usually called skyscraping and involves you creating content similar to your competitor, but of a higher quality.
This can mean more detailed information, the addition of infographics and video, and much more. Skyscraping content has become more common recently and is definitely worth a try if you are looking to beat your competition and gain quality traffic. s
Examine Viral Campaigns and Content
Along with analyzing the competition, another approach is to look at examples of successful content and campaigns during the past few years. These campaigns tend to get a lot of press and coverage, which helps when you’re doing some research. Viral campaigns and content give you a look into how and why they go viral, whether it be because of relatable content, quality production values, or even catchy taglines.
One of the best places to view some of this viral content is on sites like YouTube, which offers a huge archive of the most successful ad campaigns, and also on Facebook, where you can see the most viral Facebook posts that gained high engagement numbers. Studying viral campaigns provide a good look on what the audience wants, which helps you find the best topic for your next post.
Take a Look at Old Ideas
During brainstorming sessions, there can be times that a good number of your ideas have been put by the wayside. When this happens, it is best to keep them for future use rather than throw them away. If you’re the person that tends to keep notes, this can prove to be very helpful, as you already have a source of ideas that you can go back to just in case ideas run dry. Sometimes, it truly helps to look back every now and then.
Ask Your Search Engine (Or AI Assistant)
Perhaps the best place to look for ideas is on search engines. A good practice to follow is to start your search queries with what, where, how, why, and when types of questions, as these tend to generate the most results. Sometimes, the classic search engine search works best to find ideas when you’re in a hurry, as you open yourself to a huge pool of ideas that you can dive into.
Another way to look for new ideas for new content can also be found using AI assistants. Like search engines, AI assistants provide you with the best search results based on search rankings and relevance. What makes it different is that you can ask them a variety of questions, and get varying results depending on how you ask. This helps you find fresh new ideas that you might have overlooked. For example, I asked Google Assistant to give me an interesting fact, and what I got was something random and unexpected. These types of results tend to provide a good break to the usual search results you might get and inspire you to think of new ideas.
Use Digital Marketing Tools
Other than search engines and AI Assistants, another great place to look at is on digital marketing tools like Ahrefs. Using Ahrefs, I was able to find high traffic content just by entering a keyword I’d like to know more about. Other than being a quality keyword research tool, Ahrefs helps us find content with the most traffic and authority that allows us to create quality content.
Tools like Ahrefs make looking for new ideas much more convenient, as you not only get related content but also keywords that help make it easier for your audience to look for it.
Brainstorming for new ideas can turn into a real challenge without the right tools and approach. With these handy tips, you are guaranteed to find fresh new ideas that you can use to create viral and successful content.
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