Link Building Strategies: How do I do link building?

Link BuildingWe’ve talked about link building theories and do’s and don’ts – now we’ll start talking about the dirty work. Just how do you do link building? There are two ways you can do it: Organic and Artificial.

Links don’t grow on trees

Just in case you were wondering, that’s not what organic means. Organic linkbuilding or natural linkbuilding as some SEO specialists call it, is linkbuilding without using technical methods or methods that are manipulated and created automatically or artificially.

This can be done in several ways through several techniques. Some are:

  • Write great quality content
  • Blog about the latest news
  • Do social bookmarking
  • Write for Ezines
  • Give gifts

Links with strings

There’s also the artificial link building method which is more about manipulating the link building method. This method doesn’t wait for people to link to you – it’s essence is to build the links on your own and point it toward your website.

Some of the methods used in artificial linkbuilding are:

  • Link exchanges
  • Directory submission
  • Buying links
  • Forum posting
  • Blog commenting

These are some of the things you can do to build links. We’ll cover these two kinds of link building strategies thoroughly on the next two entries.


This entry is part of the SEO Hacker School series: Link Building Strategies

You can also check our comprehensive all-in-one guide about Effective link building strategies

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About Sean

is a Filipino motivational speaker and a Leadership Speaker in the Philippines. He is the head honcho and editor-in-chief of SEO Hacker. He does SEO Services for companies in the Philippines and Abroad. Connect with him at Facebook, LinkedIn or Twitter. Check out his new project, Aquascape Philippines.