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2018 has become a big year for SEO and digital marketing, with new trends, updates, and tools that helped optimize our techniques and strategies and perform better overall. This helped boost SEO to new heights, leaves more room for growth in the near future.
Speaking of the near future, 2019 is coming in very soon, and like every other year, new trends, tools, and strategies abound. With companies like Google always looking ahead to improve their search services, it is best to ensure that we are able to keep up the pace and prepare for the impending changes that will come our way. Here are some SEO strategies and trends that are sure to become big in 2019.
The Continued Growth of Voice Search
Voice search has become an increasingly essential element in online search during the past few years, as AI Assistants and enhance voice recognition software helped it move further forward. Being user-friendly and accurate, voice search allows users to be able to look for instant search results, especially for question-based and exact search terms.
AI Assistants like Siri and Google Assistant have helped establish voice search as a viable option, along with enhancing its functionality beyond search and allowing more tasks to be automated. More and more search engines and companies are looking to capitalize and follow the trend, and 2019 could see voice search become more widespread. When it comes to optimizing your strategy, an increased focus on exact search terms and long-tail keywords would prove to be very beneficial when it comes to generating more traffic to your website.
Social Media and Live Video
Ever since the advent of live video features on social media platforms like Facebook, Twitter, and Instagram, the number of users and brands making use of it have increased exponentially. Along with social media platforms, streaming sites like Twitch and YouTube have added new features that enable users to interact and create a more social atmosphere.
With improved internet speeds all over the world, users now have the ability to take live video anywhere, allowing them to capture various events in real-time, and the ability to be able to interact with the audience instantly. These are the ingredients that make a live video successful on social media. With more and more users streaming videos about events like sports, podcasts, and even video games, this is another digital marketing technique that more brands should take advantage of, especially in 2019.
AI and Chatbots
AI Technology has been slowly but surely become much better in recent years, fuelled by AI assistants and chatbots that help companies connect to users during their off-hours. Companies like Google have been developing AI technology that can interact with people, with the ability to create their own speaking patterns and executing tasks without user assistance. Google’s new Duplex application enables this feature on Google Pixel smartphones, which somewhat serves as a test platform to see if the new technology is able to become effective in its current state.
Chatbots have become more frequent in various social media pages and company websites. With its ease of use and integration, chatbots provide 24/7 service, making sure that messages would be able to receive a quick and detailed response to their inquiries. This has also become a cost-effective measure as well, as it helps lessen the human workload to a certain extent.
When it comes to SEO and digital marketing, having AI technology allows more automation to a website, providing users with a guide that enables them to navigate in your website further, even guiding them to the Buyer’s journey that leads to conversions.
Authentic and Evergreen Content
The push for quality and evergreen content is almost always a similar message every year, but with SEO continuing to develop and evolve in the upcoming months, the recent algorithm updates clamp down on this idea further by ensuring that only quality content will be getting good search rankings. With the advent of fake news and privacy invasions, website security factual accuracy is now more important than ever before.
Creating authentic and trustworthy content is an important element in a successful SEO strategy and using the right tools and targeting the right market allows your website to receive substantial traffic. Content should always be informative and helpful to users and must contain the right keywords that will lead them to access the said content. With voice search becoming more relevant, creating content that answers questions and how-tos are now more relevant and appear on Google’s first page more often than not.
Becoming more social
Social media has influenced the growth of numerous websites and brands, helping them gain online presence and traffic in a similar way that search engines do. With more platforms linking to each other, it is common to see brands have multiple social media accounts to spread their presence and influence.
There are millions of active social media users at any given moment, and all of them have the ability to trigger viral marketing campaigns or distribute content at a very fast pace. Tapping into this audience helps generate more traffic, with content marketing being the main focus of most digital marketing strategies. Social media is helping people and brand become closer to one another, and the right strategy will help set a balance between the two.
SEO has come a long way during 2018, and with 2019 on the horizon, it would not be surprising to see new strategies and techniques being used and developed to continue optimizing our services. SEO is an ever-changing game, and it always pays to get ahead.
If you have questions and inquiries about SEO, leave a comment below and let’s talk.