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When it comes to looking for quality in websites, the very first thing that you would need to check is their content. The quality of your content affects numerous factors that will determine the amount of traffic, along searchability and the trustworthiness of the content. For the latter, Google’s E.A.T. allows the search engine to measure how effective and informative the content is.
Content quality is always crucial, as your goal is to create helpful content with accurate information that addresses the user’s needs, thus making it search-friendly. Tracking this data can take time and needs the right tools, but once you have them, searching for quality content and websites becomes a much easier process. Metric that helps gauge these factors are Trust and Citation Flows. These two metrics have become crucial in assessing link quality, which is a major indicator of the reputation of the website.
This set of metrics was introduced by Majestic, which is a company that offers one of the more popular and effective website checking tools around. Eventually, these metrics have become a crucial element in other SEO tools, such as Mangools, which is a part of their already versatile arsenal. Let’s take a look at Trust and Citation Flow and understand why it’s crucial when evaluating a website.
What is Trust Flow
To put it simply, Trust Flow is the metric that gauges the trustworthiness of a website by taking a look at its overall quality. While it may sound straightforward as it is, there are many factors to consider when measuring it. One of the crucial factors is the number of authoritative links that you have within your website. This makes linking to quality websites even more crucial, as content marketing requires you to cite or mention a number of reputable websites, as they would help bring in link juice, allowing more web crawl opportunities from Google.
The trustworthiness of a website is something that takes a good amount of time to build through the creation of quality content. Producing a steady stream of weekly articles is a good thing but ensuring that these articles consistently remain in the highest quality should be your main goal. Examples of websites with good trust flow scores are news websites, as they provide up to date news that has been researched well, along with linking to well-informed sources.
While some people will say that link building would not be as important as it was during the past few years, I believe it is still a very crucial and important process. Building links allow us to now only gain traffic and connect to other websites, but it also builds up the quality and trust within our own website. Our team ensures that we only link to reputable websites, as this would benefit both parties, and possibly create long-term partnerships in the future.
All in all, having a good trust flow score means that you are linking only to quality websites and receive a steady stream of traffic. Like a good thesis or research paper in the academic world, having the best sources would prove to be the key ingredients to success.
What is Citation Flow
Over the years, we have seen numerous websites that have become very influential with how we navigate or use the internet, such as Google and Facebook. These websites not only affect our internet experience but also possesses a certain impact to users overall. This means well-known websites are more likely to bring in more impact, which is what Citation Flow is. Citation Flow measures the popularity of the links within your website, making a more influential website. Unlike Trust Flow, Citation Flow does not take into account the quality of the backlinks but instead take a look at how popular the website is. This means that while they may gain high traffic, they may not contain trustworthy content. This can include pornographic or spammy content, both of which can negatively affect your traffic.
Looking into Trust and Citation Flow
Mangools Online Tools allow us to view Trust and Citation Flow, along with a host of other key data through their SiteProfiler tool. This allows you to see how Trust and Citation Flow are decided using factors such as organic traffic, the number of quality backlinks and referring domains. When it comes to content marketing and link building, this data is very important, as you would be able to determine the best places to connect with, along with finding the best sources for your content.
Building your digital brand is the main objective of digital marketing, and creating a website filled with rich quality content is the best way to keep the process going.
Trust and Citation Flow are two metrics that help give you a new perspective on looking into websites. These two metrics help show how impactful traffic and trustworthiness is allowing you to see how well your website is doing, while also be able to look for reputable sites to establish connections.
If you have questions and inquires about SEO, leave a comment below and let’s talk.