The past two Google Algorithm updates have shown what Google wants SEO companies and professionals to focus on: quality content. Content marketing has remained a very important element in driving more traffic into websites, with blogs allowing users to discover new content and services through search.
With this in mind, it is imperative that websites should follow Google’s E-A-T requirements when it comes to content. With numerous websites experiencing traffic drops, making sure that your articles follow the right guidelines would help keep your rankings steady and growing. This makes having a quality content strategy essential in improving your search rankings. Here are some content strategy tips you can use that would surely help your website’s SEO this 2019.
Understand Voice Search
The emergence of voice search saw more long-tail and exact-match keywords appearing in SERPs, with queries from AI assistants making up a huge portion of it. This adds another dimension to how we search, as AI assistants recognize questions and commands rather than conventional keywords when conducting their search process.
This makes question-based inquiries more effective, as voice search users commonly ask what, where, how, who, when, and why questions when using their assistants. Crafting articles to cater to these questions would prove to be very beneficial for your traffic, and provide quality content that Google is looking for. As AI assistants become more widespread, creating content that they can find will bring a positive impact on your long-term SEO strategy.
Focus on what your audience needs
Quality content is also purpose-driven content, as users would benefit from the new knowledge that they will acquire and apply. The best way to formulate these kinds of content is to put yourself in your audience’s shoes and analyze how they search for what they need on the internet.
Keyword research tools like Ahrefs give a good glimpse of how people search for your content by looking at related search terms and content that users use on a regular basis. The most successful blogs address the needs of their audience and having the ability to understand how they search will provide the best results that would constantly drive traffic.
Create readable and accessible content
One of the biggest challenges about writing SEO articles that cater to both newcomers and professionals is finding the right balance of making it accessible for the former, while still providing enough depth for the latter. Having too much jargon can alienate a large portion of the audience, making your content confusing and challenging to understand.
One of the best ways to strike this balance is to provide clear explanations while maintaining the flow of your content consistent. Quality content has to be clear, properly-structured, readable, and informative at the same time. Accessibility helps to provide a wider audience reach, and having the right balance would prove to provide the best kinds of content.
Contrary to various sources, link building is still one of the most effective SEO strategies that can drive high amounts of traffic to any website. Links help build online presence and authority while providing the same to the site being linked to. Adding quality links to content is the same as citing sources in a research article, providing additional information from reputable sources.
Building links through guest posting have been one of the most popular strategies in a long time and continue to provide good results. While voice search, featured snippets, and zero-click search results are continuing to become more prevalent in SERPs, having a good link building strategy still provides highly impactful results that are surely worth the effort.
Explore and experiment
One of the most constant things in SEO is experimentation, and it has led to numerous innovations and new discoveries that have helped drive our industry forward. This is even more so when creating content, as there are many ways to capture your audience and a wide variety of information that you can utilize. While experimentation can also bring about negative results, these can be used as learning blocks and create positive results that innovate your approach.
Investing time to experiment is valuable, as it pushes you to try harder and test the limits of how you can create and market your content, and achieve more success.
Quality content not only drives traffic but provides something very useful in return. These tips allow you to adapt and adjust to the ever-changing SEO landscape, and drive more traffic that would help you get to the top of search rankings.
If you have questions about content marketing and SEO, leave a comment below and let’s talk.