Content is king. There’s no doubt about that, but there are challenges when you’ve had to continuously publish content regularly – you’ll run out of topics to write about. This is a challenge most bloggers, content marketers, and even SEOs have to face at some point in their careers. Since the web is filled with competitors, there’s a high chance that a good number of them can produce content faster and more frequently than you. So, with all the competitors that are writing about, probably, the same topics as you are, how do you reach a level where producing a topic that your readers will surely love can be achieved in the fastest time possible? Let’s find out.
Tools Aren’t Your Best Friend
If you’ve been in the industry for a considerable amount of time, you might have come across some tools or products that market themselves as the only tool you’ll ever need when generating and researching topics. You’ve probably tried out some of them as I have and you’ll quickly realize that they’re only effective at the start. As time goes by, you’ll not only realize that it’s not helping you generate topics anymore but they’re not even giving you the inspiration you need to come up with a topic on your own. All of these are especially true when you’re writing about a niche topic or industry.
So what exactly should you do?
Write About Topics That People Actually Read
All of the experts in content marketing, blogging, and SEO will always tell you to research your AUDIENCE. This is true. Understanding what your audience likes is the first step to generating a topic that will gain traction.
If you’re only beginning to write about a certain topic or niche, chances are, you won’t have data to use. The best way to mitigate this is to empathize with your audience and try to find out why they’re looking for your specific topic or industry. Are they just curious? Do they specifically need something in your topic or industry? What problems would lead them to find your blog/business? All of these questions lead to just one goal: Deepening your understanding of the audience that you’ll be writing for.
What I’ve mentioned will still hold true for experienced, veteran writers but their advantage is that they have the data to further refine their understanding of the audience. I was writing even before I started SEO and I haven’t stopped since. So, I’ve had my fair share of writer’s block and inability to generate topics that I can write about. But one helpful strategy I’ve learned is to use Google Analytics and check to see which of my past blog posts do my audience frequently visit.
In the screenshot above, it shows me the top 10 pages that the SEO Hacker blog visitors showed the most interest in. So, we can safely eliminate the homepage, then by checking the topics that gained the most views, I can conclude that these are the kinds of topics that my visitors are especially interested in. So, I can branch out and generate topics that are related to the top 10 posts. As seen in the screenshot above, the article for Youtube SEO garners a lot of views, which is why I wrote something related to it – How Hashtags on YouTube Can Improve Searchability – which is included in the top-visited pages as well.
So, this is one great way to quickly come up with topics that you can write about. Not only does this help save you time and energy, but it also improves the chances of your audience actually reading the content you’ve written since they already showed interest in another related piece.
Quickly generating your blog topics isn’t enough since you need to make it more accessible and searchable for users that might be interested in the topic you’re writing about. It’s important for you to write for your current audience, but tapping possible audiences to increase your reader count is just as important. So, it’s your job to make the topics you write about to be more accessible and searchable for potential audiences. How do you do that?
Research the keywords you’re going to be targeting.
There are a variety of tools available in the market for you to use to research keywords like Mangools’ KWFinder. Try to find the best possible keywords that perfectly fit into your content, but there is a limit to how accurate and reliable the numbers shown in keyword research tools are. At the end of the day, you also have to have empathy and your experience in the search industry. I’ve had countless experiences where I’ve targeted keywords that didn’t have enough numbers shown in keyword research tools, but I know, based on my understanding of the audience and user search behavior, that it’s a “search-worthy” keyword.
It’s important to have a balance between the topic you’ve generated with the keyword you want to target. A good balance enables you to write for humans AND write for search engines.
Quickly and effectively generating blog topics shouldn’t be complicated. It’s simple enough to understand but it’s difficult to do – especially if you’ve been doing it for a considerable amount of time. Once you’ve generated topics that you’ll be writing about, you can use SEO Hacker’s Content Strategy to effectively publish, organize, and market content.
Do you find it difficult to generate blog topics? How do you do it? Comment it down below!