One of the essential SEO tools that helps keep your performance in check is a keyword tracking tool that helps you monitor your rankings. These tools are SEO fundamentals that make sure that your strategies are working well and adjust accordingly to the latest trends and search engine updates.
Looking for a quality keyword rank tracking tool should be one of your top priorities as an SEO professional. With all the tools that we have in our SEO Hacker toolbox, we make sure that we only use the best tools available. One of these quality keyword rank tracking tools is SE Ranking, which is a tool that aims to provide updated and accurate rankings that you can regularly monitor. Before we begin this review, we would like to invite you and try the tool out for yourself by signing up for a free trial by going to this link.
Upon signing in, you would immediately go to the Dashboard, where you would be able to access all of the features available. This is also the area where you would be able to view and monitor your rankings real-time. For those who want to begin tracking their website’s keywords immediately, the option to add your website is readily available.
Other key features that you can access are the Reports, where you can generate detailed reports for your team and clients. And Tools, where you can access even more features that help you perform various SEO tasks. You can also pause and continue keyword rank tracking to let you focus on specific keywords or click All Rankings and access all of it. You can also group these keywords together so that you would be able to track them much more efficiently, especially if you have a big number of clients.
Adding and Tracking a Website
Before you are able to track keywords for the websites you handle, you would need to add them to the database. The whole process has three steps and will only take you a few minutes to accomplish.
The first step is to enter the website title and URL, along with adjusting the search range. You can also change the project status by choosing between active and paused. Lastly, you have the option to send in weekly reports. Once you have all of the details sent in, you can proceed to the next step.
The next step is to add and group together keywords that you want to be tracked for your website. You also have the option to link your website to Google Analytics, which would provide you with even more search and website data.
The third and final step is choosing which search engines would you want to track rankings on. You have the option to choose between Google, Google Mobile, Yahoo, Yandex, Yandex Mobile, Bing, and Youtube. You can also narrow down the location by picking a specific country and city in which to track your keyword performance. You can also change the interface language to conform with the local language, which comes in handy for both local and international SEO.
After registering your websites into the database, you can now track all of the keywords that you have entered. All you have to do is to view them into the Dashboard and click on the rankings button, which is the blue one on the right. You can also change your options by clicking on the gear icon or remove the website from the database altogether by clicking on the delete button.
Upon clicking on the website, you would go to the website overview, where you will be able to see all your keywords and their rankings. You can select different options to be able to see more detailed data, such as the rankings during a certain period in time, historical data, or which search engine would you like to monitor.
You can also take a deeper look into your analytics after linking your website to Google Analytics. This would allow you to see your traffic sources and average keyword position.
You can also perform competitor analysis and see how your competitor’s keywords rank compared to yours. This is an invaluable feature that keeps you in tabs with your competitors much more efficiently.
The last important feature of note is the Website Audit feature. This allows you to review and analyze your website, and evaluate its overall performance. This allows you to see what kinds of strategies and techniques are working, and the best steps you can take to improve your website.
After looking into the data of your website, you have the option of sending a report to your clients for their reference. As previously mentioned, you can schedule these reports accordingly, ensuring that you would be able to deliver reports in .pdf, .html, or .xls format.
Along with the rank tracking features that the tool has, you also have a bevy of other tools to use as well. Here are some of the notable tools that stand out:
The Backlinks Explorer allows you to check the different backlinks on your website and list them down. This will allow you to check valid and invalid links.
Keyword Suggestion Tool
Keyword research is essential to finding the best keywords that would rank for your website. The Keyword Suggestion Tool allows you to find the best performing keyword for your website.
Competitor SEO/PPC Research
This handy tool allows you to monitor the amount of organic and paid traffic that your competitors receive. This tool is currently in beta, which means that we will be seeing a more refined tool in the near future.
SE Ranking is one of the best keyword tracking tools that you can use for your website, as you get accurate data, detailed reports and analysis, and even extra tools that help you perform more tasks. This versatility and reliability make this an essential tool for SEO professionals.
Keyword rank tracking tools are some of the most important tools in SEO, and SE Ranking is definitely one that you can rely on. With a bevy of features, we would definitely recommend using this tool.
If you have questions about SEO tools or SEO in general, leave a comment below and let’s talk.